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限量版
案例简介：正宗意大利创意的两个象征，起泡饮料品牌Bibite Sanpellegrino和creative collective toiletlet paper一起推出了限量版起泡饮料系列。三个Bibite Sanpellegrino品种-Aranciata，Aranciata Amara和chin ò-被创造性地重新想象并作为限量版设计在意大利市场上发布。所有创意，从包装到促销，都受到不敬风格的化妆纸的启发，通过与具有类似独特品味的意大利艺术集体合作，将艺术带入Bibite Sanpellegrino世界。Bibite Sanpellegrino和盥洗纸之间的合作是由We is Social的米兰办公室设计和创建的。该机构协调了项目实施的所有阶段，从监督新包装的创建，到开发伴随的社交媒体活动以推出产品。TOILETPAPER由Maurizio Cattelan和Pierpaolo Ferrari于2010年创立，以Micol Talso的艺术指导为基础的图片杂志。在过去的三年里，杂志上发表的照片已经被应用到各种产品和媒体上，探索图像在页面之外生存的多种可能性。由We Are Social，Italy为San Pellegrino创建的设计广告，类别: 非酒精饮料。
限量版
案例简介：Two symbols of authentic Italian creativity, sparkling drinks brand Bibite Sanpellegrino and creative collective TOILETPAPER, have come together to launch a limited edition sparkling drinks collection. Three Bibite Sanpellegrino varieties - Aranciata, Aranciata Amara and Chinò - have been creatively reimagined and released in the Italian market as limited edition designs. All creative, from packaging to promotion, is inspired by the irreverent style of TOILETPAPER, bringing art into the Bibite Sanpellegrino world through a partnership with an Italian artistic collective with similarly unique tastes. The collaboration between Bibite Sanpellegrino and TOILETPAPER was devised and created by We Are Social’s Milan office. The agency coordinated all phases of the project implementation, from overseeing the creation of new packaging, to developing the accompanying social media campaign to launch the products. TOILETPAPER was founded in 2010 by Maurizio Cattelan and Pierpaolo Ferrari with the art direction of Micol Talso as a picture-based magazine. In the last three years, photos published in the magazine have been applied to a variety of products and media, exploring the multiple possibilities for images to live beyond the pages. Design advertisement created by We Are Social, Italy for San Pellegrino, within the category: Non-Alcoholic Drinks.
Limited Edition
案例简介：正宗意大利创意的两个象征，起泡饮料品牌Bibite Sanpellegrino和creative collective toiletlet paper一起推出了限量版起泡饮料系列。三个Bibite Sanpellegrino品种-Aranciata，Aranciata Amara和chin ò-被创造性地重新想象并作为限量版设计在意大利市场上发布。所有创意，从包装到促销，都受到不敬风格的化妆纸的启发，通过与具有类似独特品味的意大利艺术集体合作，将艺术带入Bibite Sanpellegrino世界。Bibite Sanpellegrino和盥洗纸之间的合作是由We is Social的米兰办公室设计和创建的。该机构协调了项目实施的所有阶段，从监督新包装的创建，到开发伴随的社交媒体活动以推出产品。TOILETPAPER由Maurizio Cattelan和Pierpaolo Ferrari于2010年创立，以Micol Talso的艺术指导为基础的图片杂志。在过去的三年里，杂志上发表的照片已经被应用到各种产品和媒体上，探索图像在页面之外生存的多种可能性。由We Are Social，Italy为San Pellegrino创建的设计广告，类别: 非酒精饮料。
Limited Edition
案例简介：Two symbols of authentic Italian creativity, sparkling drinks brand Bibite Sanpellegrino and creative collective TOILETPAPER, have come together to launch a limited edition sparkling drinks collection. Three Bibite Sanpellegrino varieties - Aranciata, Aranciata Amara and Chinò - have been creatively reimagined and released in the Italian market as limited edition designs. All creative, from packaging to promotion, is inspired by the irreverent style of TOILETPAPER, bringing art into the Bibite Sanpellegrino world through a partnership with an Italian artistic collective with similarly unique tastes. The collaboration between Bibite Sanpellegrino and TOILETPAPER was devised and created by We Are Social’s Milan office. The agency coordinated all phases of the project implementation, from overseeing the creation of new packaging, to developing the accompanying social media campaign to launch the products. TOILETPAPER was founded in 2010 by Maurizio Cattelan and Pierpaolo Ferrari with the art direction of Micol Talso as a picture-based magazine. In the last three years, photos published in the magazine have been applied to a variety of products and media, exploring the multiple possibilities for images to live beyond the pages. Design advertisement created by We Are Social, Italy for San Pellegrino, within the category: Non-Alcoholic Drinks.
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