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交通部思考!: AMV BBDO的余波
案例简介：
交通部思考!: AMV BBDO的余波
案例简介：
Department for Transport Think!: Aftermath by AMV BBDO
案例简介：
Department for Transport Think!: Aftermath by AMV BBDO
案例简介：
交通部思考!: AMV BBDO的余波
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Department for Transport Think!: Aftermath by AMV BBDO
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AMV BBDO launched a Facebook 360 post encouraging users to explore a seemingly peaceful countryside vista in their latest work for the Department for Transport’s THINK! campaign.However, on closer inspection the scene reveals an unexpected twist.60% of all UK road fatalities occur on quiet country roads where, too often, drivers underestimate the dangers and allow their speed to creep up.This activity aims to persuade drivers to brake earlier around the bends in countryside roads to significantly bring down their risk and save lives.CreditsCreative director: Steve Jones, Martin LorraineArt director: Rich LittlerCopywriter: Zac EllisAgency planner: Tom WhiteAgency account man: Tamara Klemich, Anna Covell, Phil Le BrunAgency producer: Kirstie JohnstoneMedia agency: CaratMedia planner: Annie MoberlyDirector: Norbert SchoernerPost production Company: Happy Finish
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