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菲亚特船只特技
案例简介：环境执行的描述: 菲亚特宣布他们抵达美国，一个非常受欢迎的广播节目显示汽车在意大利潜入大海，重新出现在美国海岸。但这只是开始。为了以最大的方式扩展这个想法，菲亚特通过将实际车辆转换成船只，在夏季最大的活动中穿梭于美国，重现了现实生活中的到来。整个菲亚特 500 家族都变成了菲亚特船只，并在迈阿密首次亮相，在通往 iHeart 电台泳池派对的途中，他们在运河和海滨巡航，导致交通堵塞。他们护送阿里安娜游轮从意大利进入迈阿密港，获得头版新闻报道。他们还为亨廷顿海滩的美国冲浪公开赛吸引了超过 100,000 名粉丝。在旧金山，他们在美洲杯期间在港口嗡嗡作响，向金门大桥开枪，最后在麦考维湾和球迷一起参加了一场巨人队的棒球比赛。他们甚至沿着密歇根湖的海滨出现在芝加哥，在城市中游荡，并在前往 Lollapalooza 音乐节安可的途中在芝加哥河上环绕游客的船只。反应是巨大的。成千上万现场观看的观众也通过每个社交媒体平台分享照片和视频，世界各地无数的新闻媒体报道了这个故事。最后，所有六艘菲亚特船只都留下了数百万的印象，并发表了一个令人难忘的声明: 意大利人在这里，他们在这里聚会。
菲亚特船只特技
案例简介：Description of Ambient execution: FIAT announced their arrival in America with a hugely popular broadcast spot showing cars diving into the sea in Italy and re-emerging on US shores. But that was just the beginning. To extend the idea in the biggest way possible, FIAT recreated the arrival in real life by converting actual vehicles into watercraft that zipped across the United States at the summer’s biggest events. The entire FIAT 500 family were turned into FIAT watercraft and made their debut in Miami, cruising the canals and oceanfront causing traffic jams along the way to the iHeart Radio pool party. They escorted the Arianna cruise ship from Italy into the Port of Miami garnering front-page news coverage. They also stole the show for over 100,000 fans on hand for the US Open of Surfing in Huntington Beach. In San Francisco, they buzzed the harbor during the America’s cup, shot over to the Golden Gate Bridge and ended up in McCovey Cove to make an appearance with fans at a Giants baseball game. They even emerged in Chicago along the Lake Michigan waterfront and cruised through the city and circled tourist’s boats on the Chicago River en route to an encore at the Lollapalooza Music Festival. The response was massive. The hundreds of thousands of spectators who saw it live also shared photos and video through every social media platform, and countless news outlets all over the world picked up the story. In the end, all six FIAT watercraft made millions of impressions and an unforgettable statement: the Italians are here, and they’re here to party.
FIAT WATERCRAFT STUNT
案例简介：环境执行的描述: 菲亚特宣布他们抵达美国，一个非常受欢迎的广播节目显示汽车在意大利潜入大海，重新出现在美国海岸。但这只是开始。为了以最大的方式扩展这个想法，菲亚特通过将实际车辆转换成船只，在夏季最大的活动中穿梭于美国，重现了现实生活中的到来。整个菲亚特 500 家族都变成了菲亚特船只，并在迈阿密首次亮相，在通往 iHeart 电台泳池派对的途中，他们在运河和海滨巡航，导致交通堵塞。他们护送阿里安娜游轮从意大利进入迈阿密港，获得头版新闻报道。他们还为亨廷顿海滩的美国冲浪公开赛吸引了超过 100,000 名粉丝。在旧金山，他们在美洲杯期间在港口嗡嗡作响，向金门大桥开枪，最后在麦考维湾和球迷一起参加了一场巨人队的棒球比赛。他们甚至沿着密歇根湖的海滨出现在芝加哥，在城市中游荡，并在前往 Lollapalooza 音乐节安可的途中在芝加哥河上环绕游客的船只。反应是巨大的。成千上万现场观看的观众也通过每个社交媒体平台分享照片和视频，世界各地无数的新闻媒体报道了这个故事。最后，所有六艘菲亚特船只都留下了数百万的印象，并发表了一个令人难忘的声明: 意大利人在这里，他们在这里聚会。
FIAT WATERCRAFT STUNT
案例简介：Description of Ambient execution: FIAT announced their arrival in America with a hugely popular broadcast spot showing cars diving into the sea in Italy and re-emerging on US shores. But that was just the beginning. To extend the idea in the biggest way possible, FIAT recreated the arrival in real life by converting actual vehicles into watercraft that zipped across the United States at the summer’s biggest events. The entire FIAT 500 family were turned into FIAT watercraft and made their debut in Miami, cruising the canals and oceanfront causing traffic jams along the way to the iHeart Radio pool party. They escorted the Arianna cruise ship from Italy into the Port of Miami garnering front-page news coverage. They also stole the show for over 100,000 fans on hand for the US Open of Surfing in Huntington Beach. In San Francisco, they buzzed the harbor during the America’s cup, shot over to the Golden Gate Bridge and ended up in McCovey Cove to make an appearance with fans at a Giants baseball game. They even emerged in Chicago along the Lake Michigan waterfront and cruised through the city and circled tourist’s boats on the Chicago River en route to an encore at the Lollapalooza Music Festival. The response was massive. The hundreds of thousands of spectators who saw it live also shared photos and video through every social media platform, and countless news outlets all over the world picked up the story. In the end, all six FIAT watercraft made millions of impressions and an unforgettable statement: the Italians are here, and they’re here to party.
菲亚特船只特技
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FIAT WATERCRAFT STUNT
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