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每个人都是英雄
案例简介：学分
每个人都是英雄
案例简介：Credits
Everyone is a Hero
案例简介：学分
Everyone is a Hero
案例简介：Credits
每个人都是英雄
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Everyone is a Hero
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Inside each of us lies a hero waiting to emerge, and there’s no more significant time than the Olympics to remind people of the boundless energy within them and that everyone is a champion in what they do. For this reason, Banque du Caire supports our Olympic athletes as role models to be emulated. To achieve this goal, Banque du Caire continued its usual efforts by collaborating with Olympic athletes, featuring an inspiring song performed by the megastar Ahmed Mekky. The song encourages people to discover the hero within them and pursue their dreams, no matter the setbacks they face. Therefore, the campaign included sports scenes showcasing the Olympic athletes challenging the odds, filmed in an abstract style. The song played a major role in its widespread popularity. This campaign, titled "Everyone is a Hero," was launched in Egypt in July 2024 and was created for Banque du Caire by the advertising agency 5 DEGREES Marketing Solutions.
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