本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
哥伦比亚运动服: 北方的品牌视频
案例简介:
哥伦比亚运动服: 北方的品牌视频
案例简介:
Columbia Sportswear: Branded videos by North
案例简介:
Columbia Sportswear: Branded videos by North
案例简介:
哥伦比亚运动服: 北方的品牌视频
暂无简介
Columbia Sportswear: Branded videos by North
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Columbia Sportswear and agency North have launched a series of branded videos that puts influencers into uncomfortable situations outdoors — a TV star scaling a glacier, a singer fishing in Baja, a comedian trekking through the Highlands for a whiskey tasting.'Date Night' is the latest film, featuring Actor Justin Hartley and his wife looking for a break from their hectic schedules and ending up on a desolate Alaskan glacier for an off-the-grid camping trip. In 'Orca Songs,' singer and songwriter Kesha kayaks in the San Juan Islands, paddling among her favorite animals: orca whales. 'The Highland Way,' features comedian and YouTube personality Mamrie Hart hiking the West Highland Way with a rugged Scottish adventurer Aldo Kane — perhaps only because there’s a scotch distillery at the end. 'The Bucket List FKT' follows ultra-runner Joe McConaughy across seventy miles of wild terrain in Ireland. And 'This One’s for My Crew' helps country music artist (and Columbia fan) Luke Combs surprise his crew with a spontaneous fishing trip to Los Barriles, Mexico off the Baja Peninsula.CreditsClient - Columbia SportswearPresident - Joseph BoyleVice President, Global Brand Marketing - Ethan PochmanGlobal Brand Director - Gian ColomboGlobal Brand Stories - Elizabeth MackaySenior Manager, Public Relations - Andy NordhoffEntertainment Marketing Manager - Doug WilliamsGlobal Creative Director - Dan RichardsAgency - NorthChief Creative Officer - Mark RayCreative Director - Ashod SimonianExecutive Producer - Steve RaunerSenior Producer - Bill BallardAccount Director - Alex GatewoodBrand Strategy Director - Jordan DelapoerBucket List F.K.TDirector - Ashod SimonianEditor - Heidi ZimmermanThe Highland WayDirector - Mark RayEditors - Mark Ray, Ben MercerOrca SongsDirectors - Mark Ray, Lagan Sebert (Magic Seed Productions)Editor - Kelly LyonDate NightDirector - Mark RayEditor - Kelly Lyon
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息