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案例简介:Credits
Flip The Morning
案例简介:
Flip The Morning
案例简介:Credits
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Flip The Morning
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基本信息
- 广告品牌: Betty Crocker , General Mills
- 发布日期: 2021-11
- 行业领域: 饮食/特产
- 媒体类别: 海报/平面 , 短视频
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
VMLY&R has created the new campaign film to promote Betty Crocker’s pancake mix. Based on the premise: “Flip the Morning” with Betty Crocker pancakes. It was shot by the production house, Good People, with Paul Butterworth as the director. “Flip the Morning” was conceived by VMLY&R along with the Betty Crocker team, to communicate that the best way to start your day and turn around any mood (the flipping of one’s morning) is by making a Betty Crocker pancake. This was carried forward to the execution of the film as well; because in the film, everything is flipping. Just like you’d flip a pancake. And with it, turn around a boring morning into an unexpected but delicious breakfast time.
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