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# Elamcdreve
案例简介：为了进一步使希腊观众熟悉免下车服务，我们启动了数字广告系列 # elamcddrive (大致翻译为 “来McDrive”)。 创意概念是基于这样一个事实，即去McDrive™实际上，它为各种与食物相关的问题提供了解决方案: 需要快速获得它，没有时间限制，以方便的方式，用你的信用卡支付-特别是在大流行期间方便。受到第一手和高度相关的经验 (例如渴望McChicken) 的启发™在上午2点，不想脱下你的睡衣) 我们创建了一系列数字帖子，一个视频，一个广播点以及OOH海报，然后再加上一些独家的免下车优惠。 似乎是去麦德的一趟车™可以带你走很长一段路。
# Elamcdreve
案例简介：In order to further familiarize the Greek audience with the Drive-Thru service, we launched the digital campaign #elaMcDrive (roughly translating to “Come by McDrive”). The creative concept is based on the fact that going to McDrive™ actually provides solution to a variety of food-related issues: the need to get it quickly, with no time limitation, in a convenient manner and by paying with your credit card -especially handy during a pandemic. Inspired by first-hand and highly relatable experiences (such as craving a McChicken™ at 2 AM and not wanting to get out of your pyjamas) we created a series of digital posts, a video, a radio spot as well as OOH posters, and then coupled it up with some exclusive Drive-Thru offers. Seems like a little ride to McDrive™ can take you a long way.
#elamcdrive
案例简介：为了进一步使希腊观众熟悉免下车服务，我们启动了数字广告系列 # elamcddrive (大致翻译为 “来McDrive”)。 创意概念是基于这样一个事实，即去McDrive™实际上，它为各种与食物相关的问题提供了解决方案: 需要快速获得它，没有时间限制，以方便的方式，用你的信用卡支付-特别是在大流行期间方便。受到第一手和高度相关的经验 (例如渴望McChicken) 的启发™在上午2点，不想脱下你的睡衣) 我们创建了一系列数字帖子，一个视频，一个广播点以及OOH海报，然后再加上一些独家的免下车优惠。 似乎是去麦德的一趟车™可以带你走很长一段路。
#elamcdrive
案例简介：In order to further familiarize the Greek audience with the Drive-Thru service, we launched the digital campaign #elaMcDrive (roughly translating to “Come by McDrive”). The creative concept is based on the fact that going to McDrive™ actually provides solution to a variety of food-related issues: the need to get it quickly, with no time limitation, in a convenient manner and by paying with your credit card -especially handy during a pandemic. Inspired by first-hand and highly relatable experiences (such as craving a McChicken™ at 2 AM and not wanting to get out of your pyjamas) we created a series of digital posts, a video, a radio spot as well as OOH posters, and then coupled it up with some exclusive Drive-Thru offers. Seems like a little ride to McDrive™ can take you a long way.
# Elamcdreve
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#elamcdrive
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All your favorite McDonald’s 24/7, quickly, safely and JUST a ride away? Sure -just come by McDrive™.
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