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斯柯达法国: 罗萨帕克 (Rosapark) 视野的车站
案例简介:
斯柯达法国: 罗萨帕克 (Rosapark) 视野的车站
案例简介:
Skoda France: Station with a View by Rosapark
案例简介:
Skoda France: Station with a View by Rosapark
案例简介:
斯柯达法国: 罗萨帕克 (Rosapark) 视野的车站
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Skoda France: Station with a View by Rosapark
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In order to fulfil its 'Another Way' pledge, Škoda and its agency Rosapark has created a unique experience to help commuters escape the daily routine.For one week, visitors to Paris’s Gare de Lyon found a new OOH digital installation featuring 'Station with a View', a film that takes viewers through some of France’s most charming countrysides, from the famed Pyrénées to the posh Ile de Ré.The immersive film, which was shot from inside a Škoda Karoq outfitted with HD cameras, shows a passenger’s point-of-view from inside the new model, taking viewers out of the city and into dreamy scenic vistas.CreditsBrand: Skoda FranceBrand Management: Paul Barrocas, Marie-Charlotte Bosvieux, Céline Hahn, Stéphanie CantauAgency: RosaparkCo-founders: Jean-Patrick Chiquiar, Jean-Francois Sacco, Gilles FichtebergManaging Director: Sacha LacroixConsulting Director: Julien Quidor dit PasquetAccount Directors: Adélaïde Destaillats, Thomas VincentiHead of Amplification: Mickaël MougenotCreative Directors: Jean-Francois Sacco and Gilles FichtebergCopywriters: Niels Marqueyssat and Nicolas GadesaudeArt Directors: Vincent Requillart and Julien SaurinTV Producer: Thomas LaurentPR Management: Melanie Colleou and Theda Braddock
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