Dragon|海报/平面|广告营销案例【ADGuider广告指南】

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龙

案例简介：ANLCI 是一个全国扫盲机构。该运动必须提醒每个人，在 2012年，10% 的法国人仍然是文盲，并推动人们在网上签名，以使文盲成为 2013 年的国家事业。海报主要展示在步行区，所以可以阅读。乍一看，你会看到一个普通的电脑广告，电影或睫毛膏。然后你意识到不是，因为你可以阅读 -- 不像法国的 300万文盲。这场运动是成功的: 2013年2月，总理让-马克 · 艾罗宣布文盲是新的国家事业。

龙

案例简介：The ANLCI is a national agency fighting against illiteracy. The campaign had to remind everyone that in 2012, ten per cent of French people were still illiterate, and to push people to sign the online petition to make illiteracy 2013’s national cause. The posters were mainly displayed in pedestrian areas, so they could be read. At first glance, you see an ordinary ad for a computer, a movie or mascara. Then you realise it is not, because you can read – unlike three million illiterate people in France. The campaign was a success: in February 2013, Prime Minister Jean-Marc Ayrault announced that illiteracy was the new national cause.