McCoy’s – the UK’s number one ridged crisp – launches a TV campaign to promote its new ‘Chips’ range; the lovechild of the chip and the crisp. The novel variety features three moreish flavours – Sea Salted, Salt and Vinegar and Curry Sauce – inspired by the taste and texture of real chip shop chips.The campaign, created by WCRS, is fronted by a 20” TV spot set in a traditional fish and chip shop on sunny Brighton seafront, in which the protagonist Sarah receives a mysterious phone call from Flavour. As she picks up the famous golden receiver and tries the irresistible full-on flavour McCoy’s Chips, she soon realises the ominous eyeballing seagulls are after them in force.The TV advert is accompanied by a subtitled social film, responding to the statistic that only 15% of people watch videos on Facebook or Twitter with sound. But, characteristically, Flavour takes subtitling to a whole new level and transforms the typically standard task into a knowingly high-octane, chip filled, world of mayhem.The campaign will be further supported by an out-of-home campaign featuring the feathered protagonist, VOD and across McCoy’s’ social channels.CreditsBilly Faithfull - Executive Creative Director - WCRSTian Murphy - Creative - WCRSCharlie Gee - Creative - WCRSJoseph Pawsey - Agency Producer - WCRSNosisa Majuqwana - Agency Producer - WCRSLiz Boothby - Agency Producer - WCRSNick Fokes, Account Handling - WCRSRosa Stanley - Account Handling - WCRSPhoebe Rees - Account Handling - WCRSOlivia Stubbings - Planning - WCRSAlex Willimott - Planning - WCRSDea-Marie Watson - PLanning - WCRSMedia Agency: VizeumDirector: Daniel KleinmanAnimator: LisbonProduction Company: Rattling StickJohnnie Frankel - Producer - Rattling StickSound Design: Grand Central Recording StudioBen Leeves - Sound Engineer - Grand Central Recording StudioPost-Production: FramestoreHelen Hughes - Post Producer - FramestoreEditing: Cut & RunJulian Tranquille - Editor - Cut & RunArtwork: PICSLewis Rowe - CGI artist - PICSSimon Pickles - Retoucher - PICSProducer: Keith Hall