Monopod-fighting|短视频|广告营销案例【ADGuider广告指南】

独脚架战斗

案例简介：俄罗斯每年有 36,000 的妇女遭受暴力。这些妇女太害怕了，不敢反击，认为自己是受害者。为了改变这种情况，并给俄罗斯的女性一个自卫的想法，Charsky studio 公司与妇女和儿童危机中心决定创建一个独特的独脚架战斗班。MPD-FIGHTING 的技术是使用独脚架作为自卫武器。这种技术是在武术专业人员的参与下创造的。由于这种自卫技术的大量公关支持，随着培训课程的开设在媒体和社交网络中得到广泛讨论，获得了巨大的社会反应。零营销预算和巨大的公众响应。MPD-FIGHTING 技术被所有主要的俄罗斯和大型国际媒体频道 (ZDN 、英国广播公司、每日邮报、镜报、地铁、消息报、 Gazeta.ru 、第一频道、电视雨、星期五频道) 覆盖第五频道和更多)。更重要的是，俄罗斯社会参与了关于妇女自卫问题的讨论。基于对社会行动的创造性想法，最佳战斗运动专业人员被邀请开发简单有效的自拍照技巧。独脚架战斗训练课程的推出引起了俄罗斯和国际公众对暴力侵害妇女及其自我保护问题的关注。

独脚架战斗

案例简介：Every year, 36 thousands of women in Russia suffer violence. These women are too terrified to fight back and see themselves as victims. In order to change this situation and give an idea of self-defense to women in Russia, Charsky studio company with The Crisis Center for women and children decided to create a unique Monopod-FIGHTING class. MPD-FIGHTING technique is using a monopod as a weapon of self-defense. This technique was created with the participation of martial arts professionals. Thanks to massive PR support of this self-defense technique, huge social response was gained, as the opening of the training course was extensively discussed in the media and social networks. Zero marketing budget and huge public respond. MPD-FIGHTING technique was covered by all the main Russian and big international media channels (ZDN, BBC, Daily Mail, Mirror, METRO, Izvestia, Gazeta.ru, First channel, TV Rain, Friday channel, Fifth channel and many more). And more importantly, Russian society was involved in a discussion about women self-defense problem. Based on the creative idea for the social action, best combat sports professionals were invited to develop easy and effective technique of self-defense with a selfie stick. The launch of the training course - monopod-fighting - attracted attention of Russian and international public to the issue of violence against women and their self-protection.