Regles Elementaires|海报/平面|广告营销案例【ADGuider广告指南】

Regles Elementaires

案例简介：月经信贷: Serviceplan France创建虚构银行产品，以突出R è gles É l é mentaires活动中的月经危险法国社会组织 (R è gles É l é mentaires) 的海报宣传活动突显了许多女性面临的严峻选择，即既能负担得起吃饭和支付账单，还是购买卫生产品。巴黎，2020年11月23日-在女性的生活中，与期间相关的费用平均约为8,000欧元 *，这一数额如此之高，以至于有时会导致最经济不安全的女性在个人卫生费用和购买食物之间做出选择。因此，R è gles É l é mentaires与Serviceplan France联手进行了一场海报活动，强调了影响法国170万名女性的月经不安全问题。“月经信贷” 运动强调了一种信贷，用于为妇女一生中的定期保护提供资金。一种看起来像真正的银行产品的贷款，但这并不存在。.. 还没有。虽然不存在月经信用，但女性一生中月经的金钱成本是现实: 平均8,000欧元。在法国，170万 ** 的女性负担不起这样的费用，并发现自己处于一个不稳定的月经时期。根据IFOP的说法，21% 的女孩和妇女表示，她们在她们的期间避免上班、上学或外出。 R è gles É l é mentaires: 想要结束月经不安全感的协会 R è gles É l é mentaires是由Tara Heuzé-Sarmini于2015年在法国成立的，旨在帮助处于不稳定的经济状况下的女性，并使尽可能多的人知道这个鲜为人知的现实。这个协会有一个双重使命: 为有需要的妇女收集个人卫生用品，并从政府当局获得免费卫生保护的妇女在不稳定的情况下。为了使公众对月经不稳定的话题敏感起来，法国服务计划 (Serviceplan France) 设想了这一令人震惊的运动: 旨在推广虚构信贷以帮助资助定期保护的海报活动。海报活动以13.7% 固定的APR的例外比率标榜一个假想的月经信用。该活动于10月29日在法国推出，约有100块广告牌。

Regles Elementaires

案例简介：Menstrual Credit: Serviceplan France Creates Fictional Banking Product to Highlight Menstrual Precariousness in Campaign for Règles Élémentaires A poster campaign for French organization Règles Élémentaires highlights the stark choice faced by many women between being able to afford to eat and pay bills, or buy sanitary products. Paris, 23 November 2020 — In a woman's life, period-related expenses average around €8,000 *, an amount so high that it sometimes leads the most financially insecure women to choose between their personal hygiene expenses and buying food. So Règles Élémentaires teamed up with Serviceplan France on a poster campaign highlighting the problem of menstrual insecurity, which affects 1.7 million women in France. The "Menstrual Credit" campaign highlights a credit to finance periodic protection throughout the life of women. A loan that looks like a real banking product, but that doesn't exist ...yet. Although menstrual credit does not exist, the monetary cost of menstruation in a woman's life is a reality: 8,000 euros on average. In France, 1.7 million** women can’t afford such an expense and find themselves in a precarious period of menstruation. 21% of girls and women say, according to the IFOP, that they avoid going to work, school or going out during their period. Règles Élémentaires: the association that wants to put an end to menstrual insecurity Règles Élémentaires was set up in France in 2015 by Tara Heuzé-Sarmini to help women in precarious financial situations struggling to afford sanitary protection, and to make this little-known reality known to as many people as possible. This association has a double mission: to collect personal hygiene products for women in need, and to obtain from government authorities free hygiene protection for women in precarious situations. In order to sensitize public opinion around the topic of menstrual precariousness, Serviceplan France for its part imagined this shocking campaign: a poster campaign aimed at promoting a fictional credit to help finance periodic protection. The poster campaign advertises an imaginary menstrual credit at the Exceptional rate of 13.7% Fixed APR. The campaign was launched in France on October 29 with around 100 billboards.