Regles Elementaires|海报/平面|广告营销案例【ADGuider广告指南】

Regles元素

案例简介：月经信用: Serviceplan France创建了虚构的银行产品，以突出r è gles é l é mentaires运动中的月经不稳定法国组织r è gles é l é mentaires的海报宣传活动强调了许多女性在能够负担得起吃饭和支付账单或购买卫生产品之间面临的严峻选择。 2020年11月23日巴黎-在女性的一生中，与月经相关的费用平均约为8,000欧元 *，这一数额如此之高，有时会导致经济上最不安全的女性在个人卫生费用和购买食物之间做出选择。因此，r è gles é l é mentaires与Serviceplan France合作开展了海报宣传活动，重点介绍了影响法国170万女性的月经不安全问题。“月经信贷” 运动强调了为妇女一生提供定期保护的信贷。一项看起来像真正的银行产品的贷款，但目前还不存在。尽管不存在月经信用，但女性一生中月经的货币成本是现实: 平均8,000欧元。在法国，170万 ** 女性负担不起这样的费用，发现自己处于月经不稳定时期。据IFOP称，21% 的女孩和妇女说，她们在经期避免上班、上学或外出。 R è gles é l é mentaires: 希望结束月经不安全感的协会 R è gles é l é mentaires由taraheuzé-sarmini 2015年在法国成立，旨在帮助处于不稳定经济状况的妇女提供卫生保护，并使尽可能多的人了解这一鲜为人知的现实。该协会有双重使命: 为有需要的妇女收集个人卫生用品，并从政府当局获得不稳定情况下妇女的免费卫生保护。为了使公众舆论对月经不稳定的话题敏感，法国Serviceplan公司设想了这一令人震惊的运动: 旨在宣传虚构的信贷以帮助资助定期保护的海报运动。海报宣传活动以13.7% 固定年利率的特殊速度宣传虚构的月经信用。该活动于10月29日在法国发起，约有100个广告牌。

Regles元素

案例简介：Menstrual Credit: Serviceplan France Creates Fictional Banking Product to Highlight Menstrual Precariousness in Campaign for Règles Élémentaires A poster campaign for French organization Règles Élémentaires highlights the stark choice faced by many women between being able to afford to eat and pay bills, or buy sanitary products. Paris, 23 November 2020 — In a woman's life, period-related expenses average around €8,000 *, an amount so high that it sometimes leads the most financially insecure women to choose between their personal hygiene expenses and buying food. So Règles Élémentaires teamed up with Serviceplan France on a poster campaign highlighting the problem of menstrual insecurity, which affects 1.7 million women in France. The "Menstrual Credit" campaign highlights a credit to finance periodic protection throughout the life of women. A loan that looks like a real banking product, but that doesn't exist ...yet. Although menstrual credit does not exist, the monetary cost of menstruation in a woman's life is a reality: 8,000 euros on average. In France, 1.7 million** women can’t afford such an expense and find themselves in a precarious period of menstruation. 21% of girls and women say, according to the IFOP, that they avoid going to work, school or going out during their period. Règles Élémentaires: the association that wants to put an end to menstrual insecurity Règles Élémentaires was set up in France in 2015 by Tara Heuzé-Sarmini to help women in precarious financial situations struggling to afford sanitary protection, and to make this little-known reality known to as many people as possible. This association has a double mission: to collect personal hygiene products for women in need, and to obtain from government authorities free hygiene protection for women in precarious situations. In order to sensitize public opinion around the topic of menstrual precariousness, Serviceplan France for its part imagined this shocking campaign: a poster campaign aimed at promoting a fictional credit to help finance periodic protection. The poster campaign advertises an imaginary menstrual credit at the Exceptional rate of 13.7% Fixed APR. The campaign was launched in France on October 29 with around 100 billboards.