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Mucinex: 传播事实而不必担心麦肯
案例简介:
Mucinex: 传播事实而不必担心麦肯
案例简介:
Mucinex: Spread Facts Not Fear by McCann
案例简介:
Mucinex: Spread Facts Not Fear by McCann
案例简介:
Mucinex: 传播事实而不必担心麦肯
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Mucinex: Spread Facts Not Fear by McCann
暂无简介
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Misinformation about Covid-19 is spreading almost as fast as the virus itself. There are so many voices and opinions, it’s creating confusion and heightening anxiety. As a leading cold and flu brand, Mucinex believes in empowering consumers against sickness.Mucinex just launched ‘Spread Facts, Not Fear’ to encourage safe habits and point people to the experts. Every execution will drive to covid-19facts.com – a helpful source of up-to-date information compiled from the WHO, Johns Hopkins and other international experts. Award-winning illustrator Noma Bar was commissioned by McCann New York and McCann Health NY to create a series of iconic images to accompany the simple message, with the hashtag #SpreadFactsNotFearAward-winning illustrator Noma Bar was commissioned to create a series of iconic images to accompany the simple message. The campaign will live across social, print and out-of-home.CreditsMCCANNTom Murphy, Chief Creative Officer, McCann New YorkMaru Kopelowicz, EVP, Executive Creative Director, McCann New YorkLee Maicon, Chief Strategy Officer, McCann North AmericaFrancisco Valenzuela Barrera, Associate Creative Director, McCann New YorkPeter Sherer, Associate Creative Director, McCann New YorkDeb Archambault, Executive Producer, McCann New YorkLeo Tarkovsky, President, McCann Health New YorkZulay Tomasiello, Group Strategy Director, McCann Health New YorkElissa Aguirre, Strategy Director, McCann Health New YorkMegan Brewer, Social Strategy Director, McCann Health New YorkJohn Danbeck, SVP, Group Account Director, McCann Health New YorkClaire Hogan, VP, Account Director, McCann Health New YorkKatie Hildebrandt, Senior Account Executive, McCann Health New YorkMadeline McCarty, Business Manager, McCann New YorkJessica Avery, Associate Director, Project Management, McCann New YorkRBCynthia Chen, General Manager HRWClaudine Patel, Marketing Director Upper RespiratoryJessica Shearer, Associate Director, ICP Media and InvestmentAdriana Madiedo, Brand Manager Digital EquityCarolyn Nephew, Senior Manager, Digital Media Strategy and Data Driven MarketingIllustration: Noma Bar Represented By: Dutch UncleZENITH MEDIAJenny Cifuentes, Associate Director, StrategyCamille Versini, Director, Digital InvestmentLauren Seifert, VP, StrategyJessica Borer, Planner, Strategy
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