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无家可归的青少年，1
案例简介：密尔沃基每天晚上，大约 400 名青少年无家可归，正在寻找睡觉的地方。不幸的是，该市只有不到 16 张可供青少年使用的紧急避难所。为了帮助照亮这个问题，服务于 11月在密尔沃基市发起了一场挑衅性的游击广告活动。当睡着的无家可归的青少年开始出现在广告牌、公共汽车站和出租车顶部时，这场运动在这座城市引起了轰动。当无家可归青少年的贴纸开始出现在繁忙的商店、电影院、咖啡店、餐馆、政府大楼甚至布拉德利中心前的街道上时，它得到了更多的报道。这些贴纸如此逼真，引人注目，甚至警察也被迫停下来调查。
无家可归的青少年，1
案例简介：Every night in Milwaukee, some 400 teens are homeless and looking for a place to sleep. Unfortunately there are only a scant 16 emergency shelter beds in the city that are available for teens. To help shine a light on this issue, Serve launched a provocative guerilla advertising campaign around the city of Milwaukee in November. The campaign created a stir in the city when images of sleeping homeless teens began popping up on billboards, bus shelters and taxi cab toppers. It got even more coverage when stickers of homeless teens began appearing on the streets in front of busy stores, movie theaters, coffee shops, restaurants, government buildings and even the Bradley Center. The stickers were so lifelike and attention-getting, even the police were compelled to stop and investigate.
Homeless Teen, 1
案例简介：密尔沃基每天晚上，大约 400 名青少年无家可归，正在寻找睡觉的地方。不幸的是，该市只有不到 16 张可供青少年使用的紧急避难所。为了帮助照亮这个问题，服务于 11月在密尔沃基市发起了一场挑衅性的游击广告活动。当睡着的无家可归的青少年开始出现在广告牌、公共汽车站和出租车顶部时，这场运动在这座城市引起了轰动。当无家可归青少年的贴纸开始出现在繁忙的商店、电影院、咖啡店、餐馆、政府大楼甚至布拉德利中心前的街道上时，它得到了更多的报道。这些贴纸如此逼真，引人注目，甚至警察也被迫停下来调查。
Homeless Teen, 1
案例简介：Every night in Milwaukee, some 400 teens are homeless and looking for a place to sleep. Unfortunately there are only a scant 16 emergency shelter beds in the city that are available for teens. To help shine a light on this issue, Serve launched a provocative guerilla advertising campaign around the city of Milwaukee in November. The campaign created a stir in the city when images of sleeping homeless teens began popping up on billboards, bus shelters and taxi cab toppers. It got even more coverage when stickers of homeless teens began appearing on the streets in front of busy stores, movie theaters, coffee shops, restaurants, government buildings and even the Bradley Center. The stickers were so lifelike and attention-getting, even the police were compelled to stop and investigate.
无家可归的青少年，1
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Homeless Teen, 1
暂无简介
基本信息
- 广告品牌： Pathfinders
- 发布日期： 2009-10-11
- 行业领域： 其他
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
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