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VEGI-巴士
案例简介：背景 农民希望在最新鲜的时候提供蔬菜。但是，使用大型分销网络会花费时间和金钱，而牺牲蔬菜的新鲜度。例如，在静冈县收获的蔬菜曾经被运到东京的一个市场，180千米远，定价，返回静冈并出售。此时，自收获以来已经过去了大约四天。这对农场和消费者都是有害的。为了拯救当地的蔬菜生产者，并让他们将优质的产品快速传递给消费者，我们需要的是一个高效的分销系统，为农民提供更优惠的销售价格。 描述创意 (投票30%) 我们创建了一个平台，可以通过限制面积快速分配蔬菜，而无需额外费用。Vegi-bus是独特的物流和电子商务服务的结合。我们为蔬菜巴士创建了一个独特的区域配送基础设施，在那里，一辆冷藏卡车绕过决定的路线，在路线上设置的每个车站 (如巴士站) 装载和卸载蔬菜。通过电子商务订购的蔬菜使用此基础设施交付。通过使用vegi-bus，可以将过去需要四天的时间交付到0到1天，并且通过在所有用户之间共享总线，也降低了分发成本。 描述策略 (投票20%) 在日本，有许多农民希望以可持续的方式生产高质量的蔬菜，并且有许多企业，例如餐馆和零售商愿意为此类蔬菜付费。然而，在一个以效率为导向的大规模物流系统中，生产者和购买者之间的直接联系是不可能的。将两者联系在一起的可持续服务是vegi-bus。 Vegi-bus将本地物流和电子商务服务与社交媒体整合在一起，将生产者和购买者联系起来，从而使当地经济振兴并在该地区创造新的沟通方式。 描述执行情况 (投票20%) 买家可以在vegi-bus首页浏览和搜索农民上传的蔬菜。从那里，指定农民和订购蔬菜。接到订单的农民刚收获蔬菜，就把它们放在最近的公共汽车站。司机拿起这个，然后把它送到买家最近的公共汽车站。买家可以随时购买。订购的蔬菜将在收获后的第二天或第二天交付。 农民和买家还可以通过直接沟通获得额外的好处，例如寻求建议或希望列出新蔬菜，并对已交付的蔬菜提供即时反馈。 列出结果 (投票30%) 农民和买家通过共享路线上的站点来节省大量的时间和金钱。一些农民在六个月内增加了100万日元的收入，这有助于振兴静冈重要的农业经济。买方的交货成本降低了75% %。同时，与大型分销网络相比，它减少了66% % 以上的二氧化碳排放量。它有可能最大限度地减少日本的食物里程。这个独特的系统暗示了电子商务的未来，而vegi-bus不仅保护了丰富的地区饮食文化，而且还通过食物媒介创造了一种新的本地交流形式。 请告诉我们你是如何设计/调整你的广告系列，以适应它播出的单一国家/地区/市场。 随着工业化和效率提高导致以大城市为中心的大规模分销系统的现代化，农民和购买者之间的直接沟通很少，只进行蔬菜和金钱的交换。农民和买家之间的联系正在减弱，生产更好的蔬菜和消费它们的密切关系正在丧失。 因此，我们的目标是设计一个面向当地社区的生态系统，以恢复我们过去在奥伦时代拥有的东西: 农民和买家彼此接近，并且通过食物建立了当地社区。适当的收入支持农民的生计，适当的反馈保持了他们的动力。
VEGI-巴士
案例简介：Background Farmers want to deliver their vegetables at their freshest. But, using large distribution networks costs time and money at the expense of the freshness of the vegetables. For example, vegetables harvested in Shizuoka prefecture are once transported to a market in Tokyo 180 km away, priced, returned to Shizuoka and sold. At this point, about four days have already passed since the harvest. This is detrimental to both the farm and the consumer. To save local vegetable producers and to allow them to pass on their quality product quickly to consumers, what we needed was an efficient distribution system with a more favorable sales price for the farmers. Describe the creative idea (30% of vote) We created a platform that can distribute vegetables quickly and without extra cost by limiting the area. VEGI-BUS is a combination of unique logistics and e-commerce services. We created a unique regional distribution infrastructure for a bus of vegetables where a refrigerated truck goes around the decided route and loads and unloads vegetables at every stop set on the route like a bus stop. Vegetables ordered through e-commerce are delivered using this infrastructure. By using VEGI-BUS, it has been possible to deliver what used to take four days, to 0 to 1 days, and by sharing the bus between all the users, the distribution cost has also been lowered. Describe the strategy (20% of vote) In Japan, there are many farmers who want to produce high quality vegetables in a sustainable manner, and there are many businesses such as restaurants and retailers who are willing to pay for such vegetables. However, in an efficiency-oriented large-scale logistics system, direct connection between producers and buyers was impossible. A sustainable service that ties the two together is the VEGI-BUS. VEGI-BUS integrates both local logistics and e-commerce services with social media that connects producers and buyers, thereby enabling both local economic revitalization and the creation of new methods of communication within the region. Describe the execution (20% of vote) Buyers can browse and search vegetables uploaded by farmers on the VEGI-BUS top page. From there, specify the farmer and order vegetables. The farmer who received the order just harvests the vegetables and leaves them at the nearest bus stop. The driver picks up this and delivers it to the buyer's nearest bus stop. Buyers can go for it whenever they like. The vegetables ordered will be delivered the day or the day after the harvest. The farmers and buyers also have the added benefit of direct communication such as asking for recommendations or wishlisting new vegetables, and giving instant feedback on delivered vegetables. List the results (30% of vote) The farmers and buyers both save an enormous amount of time and money by sharing the stops on their routes. Some farmers have increased their income by 1 million yen in six months, which contributes to vitalize the important agricultural economy in Shizuoka. The purchaser's delivery cost was cut by 75%. At the same time, it reduces CO2 emissions by more than 66% compared with large distribution networks. It has the potential to minimize food mileage in Japan. This unique system hints at how the future of eCommerce might be, and VEGI-BUS is not only protecting rich regional food cultures but also creating a new form of communicating locally through the medium of food. Please tell us how you designed/adapted your campaign for the single country / region / market where it aired. With the modernization of large-scale distribution systems centered on large cities as a result of industrialization and efficiency improvement, direct communication between farmers and buyers is rare, and only the exchange of vegetables and money is conducted. The connection between farmers and buyers is weakening, and the close relationship of making better vegetables and consuming them is being lost. Therefore what we aimed was to design a local community oriented ecosystem, in a way to restore what we used to have in olen times:farmers and buyers were close to each other, and there were local communities through food. Proper earnings supported farmer’s livelihoods, and proper feedback kept up their motivation.
VEGI-BUS
案例简介：背景 农民希望在最新鲜的时候提供蔬菜。但是，使用大型分销网络会花费时间和金钱，而牺牲蔬菜的新鲜度。例如，在静冈县收获的蔬菜曾经被运到东京的一个市场，180千米远，定价，返回静冈并出售。此时，自收获以来已经过去了大约四天。这对农场和消费者都是有害的。为了拯救当地的蔬菜生产者，并让他们将优质的产品快速传递给消费者，我们需要的是一个高效的分销系统，为农民提供更优惠的销售价格。 描述创意 (投票30%) 我们创建了一个平台，可以通过限制面积快速分配蔬菜，而无需额外费用。Vegi-bus是独特的物流和电子商务服务的结合。我们为蔬菜巴士创建了一个独特的区域配送基础设施，在那里，一辆冷藏卡车绕过决定的路线，在路线上设置的每个车站 (如巴士站) 装载和卸载蔬菜。通过电子商务订购的蔬菜使用此基础设施交付。通过使用vegi-bus，可以将过去需要四天的时间交付到0到1天，并且通过在所有用户之间共享总线，也降低了分发成本。 描述策略 (投票20%) 在日本，有许多农民希望以可持续的方式生产高质量的蔬菜，并且有许多企业，例如餐馆和零售商愿意为此类蔬菜付费。然而，在一个以效率为导向的大规模物流系统中，生产者和购买者之间的直接联系是不可能的。将两者联系在一起的可持续服务是vegi-bus。 Vegi-bus将本地物流和电子商务服务与社交媒体整合在一起，将生产者和购买者联系起来，从而使当地经济振兴并在该地区创造新的沟通方式。 描述执行情况 (投票20%) 买家可以在vegi-bus首页浏览和搜索农民上传的蔬菜。从那里，指定农民和订购蔬菜。接到订单的农民刚收获蔬菜，就把它们放在最近的公共汽车站。司机拿起这个，然后把它送到买家最近的公共汽车站。买家可以随时购买。订购的蔬菜将在收获后的第二天或第二天交付。 农民和买家还可以通过直接沟通获得额外的好处，例如寻求建议或希望列出新蔬菜，并对已交付的蔬菜提供即时反馈。 列出结果 (投票30%) 农民和买家通过共享路线上的站点来节省大量的时间和金钱。一些农民在六个月内增加了100万日元的收入，这有助于振兴静冈重要的农业经济。买方的交货成本降低了75% %。同时，与大型分销网络相比，它减少了66% % 以上的二氧化碳排放量。它有可能最大限度地减少日本的食物里程。这个独特的系统暗示了电子商务的未来，而vegi-bus不仅保护了丰富的地区饮食文化，而且还通过食物媒介创造了一种新的本地交流形式。 请告诉我们你是如何设计/调整你的广告系列，以适应它播出的单一国家/地区/市场。 随着工业化和效率提高导致以大城市为中心的大规模分销系统的现代化，农民和购买者之间的直接沟通很少，只进行蔬菜和金钱的交换。农民和买家之间的联系正在减弱，生产更好的蔬菜和消费它们的密切关系正在丧失。 因此，我们的目标是设计一个面向当地社区的生态系统，以恢复我们过去在奥伦时代拥有的东西: 农民和买家彼此接近，并且通过食物建立了当地社区。适当的收入支持农民的生计，适当的反馈保持了他们的动力。
VEGI-BUS
案例简介：Background Farmers want to deliver their vegetables at their freshest. But, using large distribution networks costs time and money at the expense of the freshness of the vegetables. For example, vegetables harvested in Shizuoka prefecture are once transported to a market in Tokyo 180 km away, priced, returned to Shizuoka and sold. At this point, about four days have already passed since the harvest. This is detrimental to both the farm and the consumer. To save local vegetable producers and to allow them to pass on their quality product quickly to consumers, what we needed was an efficient distribution system with a more favorable sales price for the farmers. Describe the creative idea (30% of vote) We created a platform that can distribute vegetables quickly and without extra cost by limiting the area. VEGI-BUS is a combination of unique logistics and e-commerce services. We created a unique regional distribution infrastructure for a bus of vegetables where a refrigerated truck goes around the decided route and loads and unloads vegetables at every stop set on the route like a bus stop. Vegetables ordered through e-commerce are delivered using this infrastructure. By using VEGI-BUS, it has been possible to deliver what used to take four days, to 0 to 1 days, and by sharing the bus between all the users, the distribution cost has also been lowered. Describe the strategy (20% of vote) In Japan, there are many farmers who want to produce high quality vegetables in a sustainable manner, and there are many businesses such as restaurants and retailers who are willing to pay for such vegetables. However, in an efficiency-oriented large-scale logistics system, direct connection between producers and buyers was impossible. A sustainable service that ties the two together is the VEGI-BUS. VEGI-BUS integrates both local logistics and e-commerce services with social media that connects producers and buyers, thereby enabling both local economic revitalization and the creation of new methods of communication within the region. Describe the execution (20% of vote) Buyers can browse and search vegetables uploaded by farmers on the VEGI-BUS top page. From there, specify the farmer and order vegetables. The farmer who received the order just harvests the vegetables and leaves them at the nearest bus stop. The driver picks up this and delivers it to the buyer's nearest bus stop. Buyers can go for it whenever they like. The vegetables ordered will be delivered the day or the day after the harvest. The farmers and buyers also have the added benefit of direct communication such as asking for recommendations or wishlisting new vegetables, and giving instant feedback on delivered vegetables. List the results (30% of vote) The farmers and buyers both save an enormous amount of time and money by sharing the stops on their routes. Some farmers have increased their income by 1 million yen in six months, which contributes to vitalize the important agricultural economy in Shizuoka. The purchaser's delivery cost was cut by 75%. At the same time, it reduces CO2 emissions by more than 66% compared with large distribution networks. It has the potential to minimize food mileage in Japan. This unique system hints at how the future of eCommerce might be, and VEGI-BUS is not only protecting rich regional food cultures but also creating a new form of communicating locally through the medium of food. Please tell us how you designed/adapted your campaign for the single country / region / market where it aired. With the modernization of large-scale distribution systems centered on large cities as a result of industrialization and efficiency improvement, direct communication between farmers and buyers is rare, and only the exchange of vegetables and money is conducted. The connection between farmers and buyers is weakening, and the close relationship of making better vegetables and consuming them is being lost. Therefore what we aimed was to design a local community oriented ecosystem, in a way to restore what we used to have in olen times:farmers and buyers were close to each other, and there were local communities through food. Proper earnings supported farmer’s livelihoods, and proper feedback kept up their motivation.
VEGI-巴士
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VEGI-BUS
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