Printworks|活动,海报/平面|广告营销案例【ADGuider广告指南】

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印刷厂

案例简介：伦敦印刷厂的增强现实运动，以宣传其活动季节。3D排版是建立在文化场所的原始身份基础上的，仅工作室，以及它作为欧洲最大印刷工厂的遗产。该活动出现在伦敦和其他英国城市安装的巨型广告牌、新闻广告、海报和在线图形上。当使用定制应用程序通过手机摄像头观看时，用户能够在沉浸式增强现实中体验3D印刷动画，使他们能够在艺术品中移动，录制照片或视频，并在线分享这些。

印刷厂

案例简介：An augmented reality campaign for Printworks London to promote its season of events. 3D typography was built upon the cultural venue's original identity by Only Studio, as well as its heritage as Europe's largest printing factory. The campaign appeared on giant billboards installed across London and other English cities, press advertisements, posters and online graphics. When viewed through the phone camera using a custom-built app, users were able to experience the 3D typographic animations come to life in immersive augmented reality, allowing them to move through the artwork, record photos or videos and share these online.