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助手: Smutley
案例简介：
助手: Smutley
案例简介：
AIDES: Smutley
案例简介：
AIDES: Smutley
案例简介：
助手: Smutley
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AIDES: Smutley
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Challenge: To de-dramatize the somewhat embarrassing, if not plain awkward, moment when “rubber protection” needs to be discussed. Solution: Smutley. He does not discriminate. Smutley will have unprotected sex with anything on two legs, four hooves or a couple of flippers if the situation arises. But he’s only able to do this because he’s a cat with nine lives. The rest of us need to protect ourselves with condoms. Smutley’s hedonistic and dirty perversions have been paired with a 1920s black-and-white animation style. The juxtaposition between this basic style, the story and the music is both unexpected and engaging – it puts a smile on your face while reminding you to do the right thing.
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