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让童年再次成为冒险
案例简介：布恩奥克利 (BooneOakley) 为德斯汀-沃尔顿堡 (Fort Walton) 海滩 (Destin-Fort Walton Beach) 开展的运动始于一个重要事实: 56% 的儿童在户外度过的时间少于最高安全监狱囚犯。童年是在室内度过的。德斯汀-沃尔顿堡海滩已经准备好开门，让孩子们回到他们所属的地方。但是德斯汀-沃尔顿堡海滩不只是告诉父母把孩子带到外面，他们还在向他们展示何时，何地以及如何做。在与《今日美国》的合作下，BooneOakley开发了一项冒险测验，让家庭在考虑风险承受能力和儿童年龄的情况下探索策划的活动。这个测验链接到更详细的信息o n DestinFWB.com，在那里家庭可以浏览360视频，快速提示和真正的孩子对他们选择的冒险的评论。
让童年再次成为冒险
案例简介：BooneOakley's campaign for Destin-Fort Walton Beach began with one important fact: 56% of children spend less time outside than maximum security prison inmates. Childhood is being spent indoors. And Destin-Fort Walton Beach is ready to open the door and get kids back outside, where they belong. But Destin-Fort Walton Beach isn't just telling parents to get their kids outside, they're showing them when, where and how to do it. In a partnership with USA Today BooneOakley developed an adventure quiz to let families explore curated activities taking into account their risk tolerance and children's ages. This quiz links to even more detailed information on DestinFWB.com where families can browse 360 videos, quick tips and real kid reviews of their chosen adventures.
Make childhood an adventure again
案例简介：布恩奥克利 (BooneOakley) 为德斯汀-沃尔顿堡 (Fort Walton) 海滩 (Destin-Fort Walton Beach) 开展的运动始于一个重要事实: 56% 的儿童在户外度过的时间少于最高安全监狱囚犯。童年是在室内度过的。德斯汀-沃尔顿堡海滩已经准备好开门，让孩子们回到他们所属的地方。但是德斯汀-沃尔顿堡海滩不只是告诉父母把孩子带到外面，他们还在向他们展示何时，何地以及如何做。在与《今日美国》的合作下，BooneOakley开发了一项冒险测验，让家庭在考虑风险承受能力和儿童年龄的情况下探索策划的活动。这个测验链接到更详细的信息o n DestinFWB.com，在那里家庭可以浏览360视频，快速提示和真正的孩子对他们选择的冒险的评论。
Make childhood an adventure again
案例简介：BooneOakley's campaign for Destin-Fort Walton Beach began with one important fact: 56% of children spend less time outside than maximum security prison inmates. Childhood is being spent indoors. And Destin-Fort Walton Beach is ready to open the door and get kids back outside, where they belong. But Destin-Fort Walton Beach isn't just telling parents to get their kids outside, they're showing them when, where and how to do it. In a partnership with USA Today BooneOakley developed an adventure quiz to let families explore curated activities taking into account their risk tolerance and children's ages. This quiz links to even more detailed information on DestinFWB.com where families can browse 360 videos, quick tips and real kid reviews of their chosen adventures.
让童年再次成为冒险
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Make childhood an adventure again
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基本信息
- 广告战役： #Destin-Fort Walton Beach-互动-5eb5#
- 广告品牌： Destin-Fort Walton Beach
- 发布日期： 2020
- 行业领域： 生活服务
- 媒体类别： 装置 , 活动
- 广告语言： 英语
- 媒介平台： 网络
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Enroll your kids in disorganized sports.
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