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让童年再次成为冒险
案例简介:BooneOakley 为 Destin-Fort Walton Beach 发起的运动始于一个重要的事实: 56% 的儿童在外面的时间比最安全的监狱囚犯少。童年是在室内度过的。德斯坦-沃尔顿堡海滩已经准备好开门,让孩子们回到属于他们的地方。但是 Destin-Fort Walton Beach 不仅仅是告诉父母让他们的孩子出去,他们还告诉他们何时、何地以及如何去做。在与今日美国的合作中,BooneOakley 开发了一个冒险测验,让家庭探索考虑到他们的风险承受能力和孩子年龄的精选活动。这个测验链接到关于 DestinFWB.com 的更详细的信息,在那里家庭可以浏览 360 个视频、快速提示和他们选择的冒险经历的真实孩子评论。
让童年再次成为冒险
案例简介:BooneOakley's campaign for Destin-Fort Walton Beach began with one important fact: 56% of children spend less time outside than maximum security prison inmates. Childhood is being spent indoors. And Destin-Fort Walton Beach is ready to open the door and get kids back outside, where they belong. But Destin-Fort Walton Beach isn't just telling parents to get their kids outside, they're showing them when, where and how to do it. In a partnership with USA Today BooneOakley developed an adventure quiz to let families explore curated activities taking into account their risk tolerance and children's ages. This quiz links to even more detailed information on DestinFWB.com where families can browse 360 videos, quick tips and real kid reviews of their chosen adventures.
Make childhood an adventure again
案例简介:BooneOakley 为 Destin-Fort Walton Beach 发起的运动始于一个重要的事实: 56% 的儿童在外面的时间比最安全的监狱囚犯少。童年是在室内度过的。德斯坦-沃尔顿堡海滩已经准备好开门,让孩子们回到属于他们的地方。但是 Destin-Fort Walton Beach 不仅仅是告诉父母让他们的孩子出去,他们还告诉他们何时、何地以及如何去做。在与今日美国的合作中,BooneOakley 开发了一个冒险测验,让家庭探索考虑到他们的风险承受能力和孩子年龄的精选活动。这个测验链接到关于 DestinFWB.com 的更详细的信息,在那里家庭可以浏览 360 个视频、快速提示和他们选择的冒险经历的真实孩子评论。
Make childhood an adventure again
案例简介:BooneOakley's campaign for Destin-Fort Walton Beach began with one important fact: 56% of children spend less time outside than maximum security prison inmates. Childhood is being spent indoors. And Destin-Fort Walton Beach is ready to open the door and get kids back outside, where they belong. But Destin-Fort Walton Beach isn't just telling parents to get their kids outside, they're showing them when, where and how to do it. In a partnership with USA Today BooneOakley developed an adventure quiz to let families explore curated activities taking into account their risk tolerance and children's ages. This quiz links to even more detailed information on DestinFWB.com where families can browse 360 videos, quick tips and real kid reviews of their chosen adventures.
让童年再次成为冒险
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Make childhood an adventure again
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基本信息
- 广告战役: #Destin-Fort Walton Beach-互动-5eb5#
- 广告品牌: Destin-Fort Walton Beach
- 发布日期: 2020
- 行业领域: 生活服务
- 媒体类别: 装置 , 活动
- 广告语言: 英语
- 媒介平台: 网络
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Enroll your kids in disorganized sports.
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