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越过栅栏
案例简介：好希望 FM 的新品牌广告由鸡蛋电影中的斯利姆拍摄，带有一个明确无误的信息: 如果你没有好希望 FM，你就没有希望。这个美味的开玩笑的地方是一个简单的事实的一顿大餐: Capetonians 住在南非最伟大的城市之一; 男孩他们知道这一点。 正是这种苦涩的幽默吸引了斯利姆加入这份工作: “我真的挖掘了夸张和喜剧; 这给了我们一个机会，让我们完全把米奇从我们自己身上带走，无论是卡佩顿人还是非卡佩顿人，”斯利姆说，讽刺的是，他自己也是一名非卡佩顿人。 让喜剧为自己说话，斯利姆故意选择避免太多狡猾的变形，让编辑里基 · 博伊德施展他的魔法, 在我们的人错误地偏离了良好希望的信号后，允许削减显示从凉爽的开普敦土地到不酷的不归之地的变化。 这个概念是由 140BBDO 创意者伊万、亚历克西斯、加雷斯和亚历克斯想象出来的，证明了那些喝葡萄酒的流氓终究可以嘲笑自己。我们实际上没有采访他们中的任何人，但是我们可以想象，如果我们采访了，他们会说，“就像，事实。如果你不喜欢，觉得很有趣，你可能来自，比如，乔伯格。Eeuw."
越过栅栏
案例简介：Good Hope FM’s new brand ad, shot by Slim from Egg Films, comes with one, unmistakable message: if you don’t have Good Hope FM, you have no hope. The deliciously tongue-in-cheek spot makes a great meal of a simple truth: Capetonians live in one of South Africa’s greatest cities; and boy do they know it. It is exactly this wry humour that attracted Slim to the job in the first place: “I really digged the exaggeration and comedy; it gave us a chance to completely take the mickey out of ourselves as both Capetonians and non-Capetonians,” says Slim, ironically a non-Capetonian himself. Letting the comedy speak for itself, Slim purposely chose to avoid too many tricksy morphs and let editor Ricky Boyd work his magic, allowing the cut to reveal the change from cool Cape-Town-land to uncool-place-of-no-return, after our guy mistakenly strays beyond the signal of Good Hope. The concept, dreamed up by 140BBDO creatives Ivan, Alexis, Gareth and Alex, proves that those wine-guzzling rascals can laugh at themselves after all. We didn't actually get to interview any of them but we'd imagine that if we did, they'd say something like, "It's, like, the truth. And if you don't, like, find it funny, you're probs from, like, Jo'burg. Eeuw."
Beyond The Fence
案例简介：好希望 FM 的新品牌广告由鸡蛋电影中的斯利姆拍摄，带有一个明确无误的信息: 如果你没有好希望 FM，你就没有希望。这个美味的开玩笑的地方是一个简单的事实的一顿大餐: Capetonians 住在南非最伟大的城市之一; 男孩他们知道这一点。 正是这种苦涩的幽默吸引了斯利姆加入这份工作: “我真的挖掘了夸张和喜剧; 这给了我们一个机会，让我们完全把米奇从我们自己身上带走，无论是卡佩顿人还是非卡佩顿人，”斯利姆说，讽刺的是，他自己也是一名非卡佩顿人。 让喜剧为自己说话，斯利姆故意选择避免太多狡猾的变形，让编辑里基 · 博伊德施展他的魔法, 在我们的人错误地偏离了良好希望的信号后，允许削减显示从凉爽的开普敦土地到不酷的不归之地的变化。 这个概念是由 140BBDO 创意者伊万、亚历克西斯、加雷斯和亚历克斯想象出来的，证明了那些喝葡萄酒的流氓终究可以嘲笑自己。我们实际上没有采访他们中的任何人，但是我们可以想象，如果我们采访了，他们会说，“就像，事实。如果你不喜欢，觉得很有趣，你可能来自，比如，乔伯格。Eeuw."
Beyond The Fence
案例简介：Good Hope FM’s new brand ad, shot by Slim from Egg Films, comes with one, unmistakable message: if you don’t have Good Hope FM, you have no hope. The deliciously tongue-in-cheek spot makes a great meal of a simple truth: Capetonians live in one of South Africa’s greatest cities; and boy do they know it. It is exactly this wry humour that attracted Slim to the job in the first place: “I really digged the exaggeration and comedy; it gave us a chance to completely take the mickey out of ourselves as both Capetonians and non-Capetonians,” says Slim, ironically a non-Capetonian himself. Letting the comedy speak for itself, Slim purposely chose to avoid too many tricksy morphs and let editor Ricky Boyd work his magic, allowing the cut to reveal the change from cool Cape-Town-land to uncool-place-of-no-return, after our guy mistakenly strays beyond the signal of Good Hope. The concept, dreamed up by 140BBDO creatives Ivan, Alexis, Gareth and Alex, proves that those wine-guzzling rascals can laugh at themselves after all. We didn't actually get to interview any of them but we'd imagine that if we did, they'd say something like, "It's, like, the truth. And if you don't, like, find it funny, you're probs from, like, Jo'burg. Eeuw."
越过栅栏
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Beyond The Fence
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基本信息
- 广告品牌： Good Hope FM
- 发布日期： 2013-01-14
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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