Offline Toys|短视频,海报/平面|广告营销案例【ADGuider广告指南】

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离线玩具

案例简介：Ap ê Kids，一家为儿童开发有趣和功能对象的公司，已经创建了离线玩具，这是一种玩具系列，为了使游戏更加有趣，有必要将父母的智能手机与为此目的开发的应用程序相结合。该计划旨在避免父母在与孩子玩耍时使用手机的有害习俗。美国大学的研究表明，父母过度使用手机会对孩子的大脑发育产生负面影响。由密歇根大学和伊利诺伊州立大学的学者领导的对170家庭的采访表明，通过中断家庭时间以检查消息或浏览社交网络，父母可以导致儿童多动症等问题。

离线玩具

案例简介：Apê Kids, a company that develops playful and functional objects for children, has created Offline Toys, a line of toys where, in order to make the game even more fun, it is necessary to couple the parents' smartphones with an app developed for this end. The initiative aims to avoid the harmful custom of parents to use the cell phone during the moment of play with their children. Research from US universities shows that excessive use of mobile phones by parents can negatively influence children's brain development. Interviews with 170 families, led by scholars at the University of Michigan and Illinois State University, show that by interrupting family times to check messages or surf social networks, parents can contribute to problems such as hyperactivity in children.