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SmartWax
案例简介：气候变化使我们的海洋变得更加酸，沿海地区承担了大部分影响，杀死了珊瑚礁并威胁了生态系统。Smartwax是一种天然的冲浪蜡配方，可以通过简单地要求冲浪者修改其常规行为来逆转这种酸化。每个使用蜡的冲浪者都可以中和多达1.3立方米的水。全球有3500万多名活跃的冲浪者，他们每年可以重新平衡超过1,000,000个游泳池的酸性水。为了发射蜡，以美国总统唐纳德·特朗普 (Donald Trump) 和巴西总统贾尔·博尔索纳罗 (Jair Bolsonaro) 的形状制作了特殊样品，这是世界上最臭名昭著的两个气候变化否认者。新的蜡配方为拥有数百万人口的全球冲浪社区提供了成为解决方案一部分的机会。他们的反应如此强烈，以至于在发布一个月后，全球市场上有70% 的人要求使用该配方，有8个品牌已经在使用它。随着清洁海洋基金会 (Clean ocean Foundation) 目前正在探索其他材料来应用制造SmartWax的添加剂，包括防晒霜，船体密封胶，救生衣，潜水装备，锚，摩托艇和泳衣，这种情况每天都在变得越来越大。希望我们一次拯救海洋。
SmartWax
案例简介：Climate change is making our oceans more acid, with the coastal areas bearing the majority of the impact, killing reefs and threatening ecosystems. Smartwax is a natural surf wax formula that reverses this acidification by simply asking surfers to modify their regular behavior. Every single surfer who uses the wax can neutralise up to 1.3m3 of water. And with over 35 million active surfers worldwide, they could rebalance over 1,000,000 swimming pools worth of acidic water each year. To launch the wax, special samples were created in the shape of US president, Donald Trump, and Brazil’s president, Jair Bolsonaro, two of the world’s most infamous climate change deniers. The new wax formula gave the million-strong global surfing community the opportunity to be part of the solution. Their response was so overwhelming that one month after the launch, 70% of the global market have asked for the formula, with 8 brands are already using it. And what started as a little drop in the ocean is getting bigger every day as Clean Ocean Foundation currently explores other materials to apply the additive that makes SmartWax, including sunscreen, hull sealants, life jackets, dive gear, anchors, jet skis and swimwear. In the hope that we save our oceans, one wave at a time.
SmartWax
案例简介：气候变化使我们的海洋变得更加酸，沿海地区承担了大部分影响，杀死了珊瑚礁并威胁了生态系统。Smartwax是一种天然的冲浪蜡配方，可以通过简单地要求冲浪者修改其常规行为来逆转这种酸化。每个使用蜡的冲浪者都可以中和多达1.3立方米的水。全球有3500万多名活跃的冲浪者，他们每年可以重新平衡超过1,000,000个游泳池的酸性水。为了发射蜡，以美国总统唐纳德·特朗普 (Donald Trump) 和巴西总统贾尔·博尔索纳罗 (Jair Bolsonaro) 的形状制作了特殊样品，这是世界上最臭名昭著的两个气候变化否认者。新的蜡配方为拥有数百万人口的全球冲浪社区提供了成为解决方案一部分的机会。他们的反应如此强烈，以至于在发布一个月后，全球市场上有70% 的人要求使用该配方，有8个品牌已经在使用它。随着清洁海洋基金会 (Clean ocean Foundation) 目前正在探索其他材料来应用制造SmartWax的添加剂，包括防晒霜，船体密封胶，救生衣，潜水装备，锚，摩托艇和泳衣，这种情况每天都在变得越来越大。希望我们一次拯救海洋。
SmartWax
案例简介：Climate change is making our oceans more acid, with the coastal areas bearing the majority of the impact, killing reefs and threatening ecosystems. Smartwax is a natural surf wax formula that reverses this acidification by simply asking surfers to modify their regular behavior. Every single surfer who uses the wax can neutralise up to 1.3m3 of water. And with over 35 million active surfers worldwide, they could rebalance over 1,000,000 swimming pools worth of acidic water each year. To launch the wax, special samples were created in the shape of US president, Donald Trump, and Brazil’s president, Jair Bolsonaro, two of the world’s most infamous climate change deniers. The new wax formula gave the million-strong global surfing community the opportunity to be part of the solution. Their response was so overwhelming that one month after the launch, 70% of the global market have asked for the formula, with 8 brands are already using it. And what started as a little drop in the ocean is getting bigger every day as Clean Ocean Foundation currently explores other materials to apply the additive that makes SmartWax, including sunscreen, hull sealants, life jackets, dive gear, anchors, jet skis and swimwear. In the hope that we save our oceans, one wave at a time.
SmartWax
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SmartWax
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基本信息
- 广告品牌： Clean Ocean Foundation Australia
- 发布日期： 2020-02
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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