Britain’s largest charity working with older people, Age UK, has launched a new TV and online campaign to tackle the topic of loneliness – a huge issue for people in later life in the UK.Creatively devised by Arthur London and produced by Royle Productions, ‘Lonely in a Crowd’ is a call to action, which aims to raise awareness of the widespread isolation faced by older people. The poignant 90-second TVC is directed by Michael J Ferns. ‘Lonely in a Crowd' will air from 9 November through into December to coincide with the Christmas period, a time of year notoriously associated with loneliness.CreditsLyndsay McMorrow - creative director- Arthur LondonAndy Kelleher- creative partner- Arthur LondonNeil Bazell- deputy creative director- Arthur LondonSusannah Burton & Charles Rivington- creatives- Arthur LondonMichael J Ferns- director- Royle ProductionsSarah Marcon- executive producer- Royle ProductionsAgnes Szyperek- producer- Royle ProductionsFrank Hanrahan- production manager- Royle ProductionsJoseph Fathers- production assistant- Royle ProductionsAlistair Little- director of photography Sam Le Page- 1st advertisement Saskia Delius- producer- ENVY AdvertisingJason Farrows & Dean Wyles- flame artists- ENVY AdvertisingDave Williams- sound engineer- ENVY AdvertisingDanny Wood- Grade- ENVY AdvertisingArlinda Craven- producer- Flock CollectiveOlly Stothert- editor- Flock CollectiveAlexander Wells- music composer