Animal welfare charity RSPCA has launched its largest ever integrated brand campaign, 'It Takes Us All To Care', highlighting the work the charity does across the UK to help create a world that’s kinder to animals.Devised by creative agency Arthur London, produced by Royle Productions and directed by Michelle Coomber, this 60-second film set to a poetic script depicts a series of vignettes to show the breadth of work that RSPCA does and the diversity of the animals, large and small, that they care for. The campaign goes live on air from 9 April and will be supported by a 30-second cut down.CreditsCreative Agency: ARTHUR LONDONExecutive Creative Directors: Lyndsay McMorrow & Andy KelleherCreative Directors: Simon Lane & Hannah WallisBusiness Director: Richard HallidayAccount Manager: Holly WyattProduction company: ROYLE PRODUCTIONSDirector: Michelle CoomberDirector of Photography: Kate ReidExecutive Producer: Sarah MarconProducer: Ella SandersonProduction Manager: Agnes SzyperekAssistant Producer: Toni HambletonMUSIC COMPOSERRob LewisPOST PRODUCTIONEnvy Advertising