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来自砂砾的善良
案例简介:“来自勇气的善良” 活动讲述了酿酒厂最无畏的领导者Isabelle Simi令人难以置信的不为人知的故事。作为索诺玛葡萄酒酿造的女性先驱,伊莎贝尔克服了个人悲剧,通过禁酒令成功地领导和发展了她的家族酿酒厂,在加利福尼亚州索诺玛山谷开设了公司的第一个品酒室,1934年其他大多数酿酒厂在经过十年的合法节制后都在倒闭。她继续发展业务,并设定了70多年的成功历程。“Goodness frit” 通过记录Isabelle的挑战和最终胜利来庆祝辛勤工作与优质葡萄酒之间的联系,这些挑战和最终胜利导致了今天SIMI品牌的成功。对于那些分享她精神的人来说,这是一个及时的信息,并且还削减了由休闲和奢侈品的陈词滥调所定义的类别。美国Venables Bell & Partners为SIMI Winery制作的电影广告,属于以下类别: 酒精饮料。
来自砂砾的善良
案例简介:The “Goodness from Grit” campaign tells the incredible untold story of the winery’s most fearless leader, Isabelle Simi. A woman pioneer in Sonoma winemaking, Isabelle overcame personal tragedy to successfully lead and grow her family’s winery through Prohibition, opening the company’s first tasting room in Sonoma Valley, CA in 1934 when most other wineries were foundering after a decade of legalized temperance. She continued to develop the business and set its highly successful course for over 70 years. "Goodness from Grit” celebrates the connection between hard work and excellent wine by chronicling Isabelle’s challenges and ultimate triumphs that led to the success of the SIMI Brand today. It’s a timely message for those who share her spirit, and also cuts against a category that is defined by cliches of leisure and luxury. Film advertisement created by Venables Bell & Partners, United States for SIMI Winery, within the category: Alcoholic Drinks.
Goodness from Grit
案例简介:“来自勇气的善良” 活动讲述了酿酒厂最无畏的领导者Isabelle Simi令人难以置信的不为人知的故事。作为索诺玛葡萄酒酿造的女性先驱,伊莎贝尔克服了个人悲剧,通过禁酒令成功地领导和发展了她的家族酿酒厂,在加利福尼亚州索诺玛山谷开设了公司的第一个品酒室,1934年其他大多数酿酒厂在经过十年的合法节制后都在倒闭。她继续发展业务,并设定了70多年的成功历程。“Goodness frit” 通过记录Isabelle的挑战和最终胜利来庆祝辛勤工作与优质葡萄酒之间的联系,这些挑战和最终胜利导致了今天SIMI品牌的成功。对于那些分享她精神的人来说,这是一个及时的信息,并且还削减了由休闲和奢侈品的陈词滥调所定义的类别。美国Venables Bell & Partners为SIMI Winery制作的电影广告,属于以下类别: 酒精饮料。
Goodness from Grit
案例简介:The “Goodness from Grit” campaign tells the incredible untold story of the winery’s most fearless leader, Isabelle Simi. A woman pioneer in Sonoma winemaking, Isabelle overcame personal tragedy to successfully lead and grow her family’s winery through Prohibition, opening the company’s first tasting room in Sonoma Valley, CA in 1934 when most other wineries were foundering after a decade of legalized temperance. She continued to develop the business and set its highly successful course for over 70 years. "Goodness from Grit” celebrates the connection between hard work and excellent wine by chronicling Isabelle’s challenges and ultimate triumphs that led to the success of the SIMI Brand today. It’s a timely message for those who share her spirit, and also cuts against a category that is defined by cliches of leisure and luxury. Film advertisement created by Venables Bell & Partners, United States for SIMI Winery, within the category: Alcoholic Drinks.
来自砂砾的善良
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Goodness from Grit
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