2016-2017戛纳狮 -促销类 - A11组 铜奖 2016-2017戛纳狮 -促销类 - B04组 入围奖  在机场，因行李超重而要缴纳费用，这让人尴尬烦恼，新秀丽推出重量标签， 绑在行李上，轻轻一提你便知道行李有无超重。 WEIGHT TAG SAMSONITE | AC mcgarrybowen | 2017Promo And Activation - A11 Corporate Image Synopsis Every year, airlines earn billions of dollars from baggage overweight fees, and passengers waste countless hours of shame and suffering due to these fees.That is why Samsonite, the brand with the lightest traveling suitcases in the market, created a simple solution that is available for anyone.   Execution Starting from a classic baggage element, the identifying tags, we created a new kind of tag through a paper engineering process that allowed us to transform it into a scale.Due to the thickness and the dies placed in strategic points, the Weight Tag supports 23 kg. / 50 lb. without breaking, the weight allowance in most airlines.In addition, it’s so easy to handle that practically anyone capable of lifting a bag can use it.   Strategy Samsonite is the most innovative brand in the market, always aiming to improve the travel experience of its costumers and developing cutting edge technology. We decided to create a unique and simple solution that’s also easy to get: an identifying tag that also works as a scale for every plane passenger.   Relevancy Promotional actions are great for a direct contact with our customers. This work is relevant because in delivers a real time interaction when most needed by users, between our products, the brand, and our Weight Tag.   Campaign Description Introducing Weight Tag, the first identifying tag that also works as a scale.   Outcome On the first phase, we handed more than 10 thousand Weight Tags in different airports (C