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无语
案例简介：Carly Fleischmann 是一名 21 岁的女性，患有严重的非语言自闭症。为了向他人展示自闭症患者能够取得惊人的成就，卡莉开始成为世界上第一个非语言脱口秀主持人。她用卡莉 · 弗莱希曼的名字将节目命名为 “无语”，这反映了观众的反应和她自己的状况。“无语” 的品牌是基于她大声说出节目名字时的键盘笔画印象。 概要 明年，北美每 68 名儿童中就有一名将被诊断患有自闭症。通过从小开始的广泛治疗，许多人将有机会发挥作用并为社会做出贡献。不幸的是，太多的人没有他们需要的支持和干预，他们被判过着依赖、孤立和经常虐待的生活。 carly Fleischmann，一名 21 岁的女性，患有严重的自闭症和口腔运动失用症 (防止语言)一直以来的使命是教育世界像她这样的人的潜力 -- 如果有机会，他们可以茁壮成长。卡莉的声音，2012年与她父亲合著的回忆录，是一项分享她的观点的承诺，从而让人们直接从 “马的嘴里” 听到, 正如卡莉所说。 执行 世界自闭症月期间，第一集在卡莉的社交频道 (YouTube 、 facebook 、推特) 上发布。她的第一个客人是好莱坞巨星查宁·塔图姆。由于钱宁在好莱坞的地位和卡莉在自闭症社区的恶名，我们在网络媒体上只投资了 500 美元，我们的目标是赢得大部分媒体印象。 战略 我们的目标是接触尽可能多的自闭症社区的人。通过利用卡莉的故事作为灵感点，教育父母自闭症患者的潜力将是让他们重新考虑孩子感知到的局限性的关键。 结果 《第一集》在媒体上只投资了 500 美元，在最初的两周内获得了超过 350万的浏览量。这赢得了卡莉的 YouTube 频道 + 200,000 新用户。主流广播公司的报道包括: 福克斯、美国广播公司、美国全国广播公司、哥伦比亚广播公司、美国有线电视新闻网、加拿大广播公司、英国广播公司以及时代杂志、快速公司、魅力杂志、《人物》、《 Elle 》、《赫芬顿邮报》、《英国镜报》和流行文化博客《混搭》、《兴奋剂》、《 Buzzfeed 》、《 Upworthy 》，并在 Ellen degeneres 'EllenTube 和流行的 YouTube 系列 YouTubers React 上亮相。 活动描述 作为一名自闭症倡导者，卡莉在接受了多次采访后表示，她想做一次改变, 向世界展示她可能是世界上第一个非语言脱口秀主持人。她恰当地将她的节目命名为 “无语”，以反映观众的反应 -- 就像她自己的状况一样。
无语
案例简介：Carly Fleischmann is a 21-year-old woman with severe non-verbal autism. To show others that people with autism are capable of amazing achievements, Carly set out to become the world’s first non-verbal talk show host. She named the show Speechless with Carly Fleischmann, reflecting the viewer’s reaction as much as her own condition. The branding for “Speechless” is based on an impression of the keyboard strokes she makes to say the show's name out loud. Synopsis One in 68 children in North America will be diagnosed with autism in the coming year. With extensive therapy from a young age, many will have the opportunity to function and contribute to society. Unfortunately, too many go without the support and intervention they need, sentencing them to a life of dependency, isolation and often mistreatment.Carly Fleischmann, a 21 year old woman with severe autism and oral motor apraxia (preventing speech) has been on a lifelong mission to educate the world of the potential of people like herself – people who can flourish, if they are given the chance. Carly’s Voice, a memoir co-authored with her father in 2012, was an undertaking to share her perspective and thereby allow people to hear directly from the “horse’s mouth”, as Carly put it. Execution Episode 1 launched on Carly’s social channels (YouTube, facebook, twitter) during World Autism month. Her first guest was Hollywood mega-star Channing Tatum. With only $500 invested in online media we were aiming to earn the majority of our media impressions due to Channing’s Hollywood status, and Carly’s notoriety within the autism community. Strategy Our goal was to reach as many people in the autism community as possible. Educating parents of the potential of people with autism by using Carly’s story as a point of inspiration would be key to getting them to reconsider their child’s perceived limitations. Outcome With only $500 invested in media, Episode 1 earned over 3.5 million views in its first two weeks.This earned Carly’s YouTube channel +200,000 new subscribers.Coverage by mainstream broadcasters included: FOX, ABC, NBC, CBS, CNN, CBC, CTV, the BBC and press such as Time Magazine, Fast Company, Glamour Magazine, People, Elle, Huffington Post, The Mirror UK, and pop culture blogs Mashable, Stimulant, Buzzfeed, Upworthy and was featured on Ellen Degeneres’ EllenTube and on the popular YouTube series YouTubers React. CampaignDescription After being the subject of numerous interviews as an autism advocate, Carly stated that she wanted to do the interviewing for a change, and show the world that she could be the world’s first non-verbal talk show host. She aptly named her show Speechless with Carly Fleischmann to reflect the viewer’s reaction - as much as her own condition.
Speechless
案例简介：Carly Fleischmann 是一名 21 岁的女性，患有严重的非语言自闭症。为了向他人展示自闭症患者能够取得惊人的成就，卡莉开始成为世界上第一个非语言脱口秀主持人。她用卡莉 · 弗莱希曼的名字将节目命名为 “无语”，这反映了观众的反应和她自己的状况。“无语” 的品牌是基于她大声说出节目名字时的键盘笔画印象。 概要 明年，北美每 68 名儿童中就有一名将被诊断患有自闭症。通过从小开始的广泛治疗，许多人将有机会发挥作用并为社会做出贡献。不幸的是，太多的人没有他们需要的支持和干预，他们被判过着依赖、孤立和经常虐待的生活。 carly Fleischmann，一名 21 岁的女性，患有严重的自闭症和口腔运动失用症 (防止语言)一直以来的使命是教育世界像她这样的人的潜力 -- 如果有机会，他们可以茁壮成长。卡莉的声音，2012年与她父亲合著的回忆录，是一项分享她的观点的承诺，从而让人们直接从 “马的嘴里” 听到, 正如卡莉所说。 执行 世界自闭症月期间，第一集在卡莉的社交频道 (YouTube 、 facebook 、推特) 上发布。她的第一个客人是好莱坞巨星查宁·塔图姆。由于钱宁在好莱坞的地位和卡莉在自闭症社区的恶名，我们在网络媒体上只投资了 500 美元，我们的目标是赢得大部分媒体印象。 战略 我们的目标是接触尽可能多的自闭症社区的人。通过利用卡莉的故事作为灵感点，教育父母自闭症患者的潜力将是让他们重新考虑孩子感知到的局限性的关键。 结果 《第一集》在媒体上只投资了 500 美元，在最初的两周内获得了超过 350万的浏览量。这赢得了卡莉的 YouTube 频道 + 200,000 新用户。主流广播公司的报道包括: 福克斯、美国广播公司、美国全国广播公司、哥伦比亚广播公司、美国有线电视新闻网、加拿大广播公司、英国广播公司以及时代杂志、快速公司、魅力杂志、《人物》、《 Elle 》、《赫芬顿邮报》、《英国镜报》和流行文化博客《混搭》、《兴奋剂》、《 Buzzfeed 》、《 Upworthy 》，并在 Ellen degeneres 'EllenTube 和流行的 YouTube 系列 YouTubers React 上亮相。 活动描述 作为一名自闭症倡导者，卡莉在接受了多次采访后表示，她想做一次改变, 向世界展示她可能是世界上第一个非语言脱口秀主持人。她恰当地将她的节目命名为 “无语”，以反映观众的反应 -- 就像她自己的状况一样。
Speechless
案例简介：Carly Fleischmann is a 21-year-old woman with severe non-verbal autism. To show others that people with autism are capable of amazing achievements, Carly set out to become the world’s first non-verbal talk show host. She named the show Speechless with Carly Fleischmann, reflecting the viewer’s reaction as much as her own condition. The branding for “Speechless” is based on an impression of the keyboard strokes she makes to say the show's name out loud. Synopsis One in 68 children in North America will be diagnosed with autism in the coming year. With extensive therapy from a young age, many will have the opportunity to function and contribute to society. Unfortunately, too many go without the support and intervention they need, sentencing them to a life of dependency, isolation and often mistreatment.Carly Fleischmann, a 21 year old woman with severe autism and oral motor apraxia (preventing speech) has been on a lifelong mission to educate the world of the potential of people like herself – people who can flourish, if they are given the chance. Carly’s Voice, a memoir co-authored with her father in 2012, was an undertaking to share her perspective and thereby allow people to hear directly from the “horse’s mouth”, as Carly put it. Execution Episode 1 launched on Carly’s social channels (YouTube, facebook, twitter) during World Autism month. Her first guest was Hollywood mega-star Channing Tatum. With only $500 invested in online media we were aiming to earn the majority of our media impressions due to Channing’s Hollywood status, and Carly’s notoriety within the autism community. Strategy Our goal was to reach as many people in the autism community as possible. Educating parents of the potential of people with autism by using Carly’s story as a point of inspiration would be key to getting them to reconsider their child’s perceived limitations. Outcome With only $500 invested in media, Episode 1 earned over 3.5 million views in its first two weeks.This earned Carly’s YouTube channel +200,000 new subscribers.Coverage by mainstream broadcasters included: FOX, ABC, NBC, CBS, CNN, CBC, CTV, the BBC and press such as Time Magazine, Fast Company, Glamour Magazine, People, Elle, Huffington Post, The Mirror UK, and pop culture blogs Mashable, Stimulant, Buzzfeed, Upworthy and was featured on Ellen Degeneres’ EllenTube and on the popular YouTube series YouTubers React. CampaignDescription After being the subject of numerous interviews as an autism advocate, Carly stated that she wanted to do the interviewing for a change, and show the world that she could be the world’s first non-verbal talk show host. She aptly named her show Speechless with Carly Fleischmann to reflect the viewer’s reaction - as much as her own condition.
无语
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Speechless
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基本信息
- 广告战役： #Carly Fleischmann-影视-a1b3#
- 广告品牌： Carly Fleischmann
- 发布日期： 2000
- 行业领域： 互联网服务 , 教育/培训
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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