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    Burger King®'s - Flamed-grilled glasses:

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    汉堡王®燃烧的烤眼镜: “收集它们,不要吃它们”

    案例简介:Buzzman,在 2011年和 2016 的克里斯塔节上被广告年龄和 “年度代理” 评为 “2013年最佳国际小型代理奖”, “年度代理” 在艾菲奖法国 2016,2016年 “最具创意的代理”,2017年由广告商选出的 “创意代理的新模式” 是一家独立的广告公司,创造超越传统广告的创新概念。 2016 年,Buzzman 创建了 Productman 、其创新产品和服务创建工作室、传播者和业务生成器。 连续几年在国际知名节日 (戛纳狮子、欧洲最佳、埃菲、克里奥奖……) 以及全国各地获奖,Buzzman 被公认为其中之一 欧洲大多数创意机构,客户包括法国和比利时的汉堡王、宜家、 OUIBUS (SNCF) 、 Boursorama Bank 、 Fleury Michon 、河马、 PMU 、 Panzani 、 Mondelez (Oreo, milka 、 Tassimo & Belvita) 、 easyJet 、 l 'or é al (Puma 香水、 Garnier) 、华为、 NRJ Mobile 、Mumm,PayPal,syst è me U,DPD France,Delsey,Allo Resto By Just Eat,BMW…

    汉堡王®燃烧的烤眼镜: “收集它们,不要吃它们”

    案例简介:Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award, is an independent advertising agency creating innovative concepts that go beyond traditional advertising. In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators. Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank, Fleury Michon, Hippopotamus, PMU, Panzani, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Allo Resto By Just Eat, BMW…

    Burger King®'s - Flamed-grilled glasses: "Collect Them, Don't Eat Them"

    案例简介:Buzzman,在 2011年和 2016 的克里斯塔节上被广告年龄和 “年度代理” 评为 “2013年最佳国际小型代理奖”, “年度代理” 在艾菲奖法国 2016,2016年 “最具创意的代理”,2017年由广告商选出的 “创意代理的新模式” 是一家独立的广告公司,创造超越传统广告的创新概念。 2016 年,Buzzman 创建了 Productman 、其创新产品和服务创建工作室、传播者和业务生成器。 连续几年在国际知名节日 (戛纳狮子、欧洲最佳、埃菲、克里奥奖……) 以及全国各地获奖,Buzzman 被公认为其中之一 欧洲大多数创意机构,客户包括法国和比利时的汉堡王、宜家、 OUIBUS (SNCF) 、 Boursorama Bank 、 Fleury Michon 、河马、 PMU 、 Panzani 、 Mondelez (Oreo, milka 、 Tassimo & Belvita) 、 easyJet 、 l 'or é al (Puma 香水、 Garnier) 、华为、 NRJ Mobile 、Mumm,PayPal,syst è me U,DPD France,Delsey,Allo Resto By Just Eat,BMW…

    Burger King®'s - Flamed-grilled glasses: "Collect Them, Don't Eat Them"

    案例简介:Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award, is an independent advertising agency creating innovative concepts that go beyond traditional advertising. In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators. Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank, Fleury Michon, Hippopotamus, PMU, Panzani, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Allo Resto By Just Eat, BMW…

    汉堡王®燃烧的烤眼镜: “收集它们,不要吃它们”

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    Burger King®'s - Flamed-grilled glasses: "Collect Them, Don't Eat Them"

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    广告公司: Buzzman (法国 巴黎) 制作公司: My Kitchen Society

    案例详情

    BURGER KING® unveils with Buzzman its first collection of flame-grilled glasses in a huge 360° campaign. As of April 9, and for a limited time, more than a million grilled glasses are invading french restaurants! Since 1954, BURGER KING® has roasted burgers around the world. It’s this unique particularity that gives them this inimitable taste. And since 2019, BURGER KING® also grills its glasses. As a world exclusive, the brand launches today its very first collection of grilled glasses, imagined by Buzzman and produced in France to 1,519,229 unique copies with its partner ARC (world leader in tableware). But if we can afford an advice: "collect them, don’t eat them". From April 9 to May 6, for any purchase of a WHOPPER® Cheese & Bacon menu, a flame-grilled glass will be offered. But some of these glasses are grilled more than others. The lucky ones who will fall on these glasses collectors will be able to exchange it for a WHOPPER®. The campaign will be deployed from April 8 on print, on TV in 10 '' and 20 '' and web in 38 ''.

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