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啤酒旋转门
案例简介：在里约热内卢狂欢节期间，酒精饮料的高消费是交通事故增加的主要原因。在一年的这个时候，醉酒司机直接卷入了 50% 的致命事故。南极洲的目标是让消费者喝完酒后安全到家，南极洲是消费最多的啤酒品牌和活动的赞助商。我们开发了啤酒旋转门。一个新的地下十字转门，门票是一个空的南极洲啤酒罐。通过光学读数，可以扫描和通道释放。这个人只需要保存最后一罐啤酒，然后用它安全回家。
啤酒旋转门
案例简介：During the Carnival in Rio de Janeiro, the high consumption of alcoholic drinks is the main responsible factor for the increase in traffic accidents. Drunk drivers are directly involved in the increase of 50% of fatal accidents during this time of the year. Antarctica’s objective, the most consumed beer brand and sponsor of the event, was to make its consumers arrive safely at home after drinking. We developed The Beer Turnstile. A new underground turnstile for which the ticket was an empty Antarctica beer can. Via optical reading, the can was scanned and the passage freed. The person just needed to save the last beer can and use it to get home safely.
The Beer Turnstile
案例简介：在里约热内卢狂欢节期间，酒精饮料的高消费是交通事故增加的主要原因。在一年的这个时候，醉酒司机直接卷入了 50% 的致命事故。南极洲的目标是让消费者喝完酒后安全到家，南极洲是消费最多的啤酒品牌和活动的赞助商。我们开发了啤酒旋转门。一个新的地下十字转门，门票是一个空的南极洲啤酒罐。通过光学读数，可以扫描和通道释放。这个人只需要保存最后一罐啤酒，然后用它安全回家。
The Beer Turnstile
案例简介：During the Carnival in Rio de Janeiro, the high consumption of alcoholic drinks is the main responsible factor for the increase in traffic accidents. Drunk drivers are directly involved in the increase of 50% of fatal accidents during this time of the year. Antarctica’s objective, the most consumed beer brand and sponsor of the event, was to make its consumers arrive safely at home after drinking. We developed The Beer Turnstile. A new underground turnstile for which the ticket was an empty Antarctica beer can. Via optical reading, the can was scanned and the passage freed. The person just needed to save the last beer can and use it to get home safely.
啤酒旋转门
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The Beer Turnstile
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基本信息
- 广告品牌： Antarctica Beer
- 发布日期： 2013-05-07
- 行业领域： 烟酒/送礼 , 饮食/特产
- 媒体类别： 短视频 , 户外
- 广告语言： 英语
- 媒介平台： 网络
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