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知道你的号码
案例简介：我们的一位律师朋友最近要求我们帮助他培养客户。我们的伴侣经常会得到司机的帮助，他们可能喝得太多了，上了一辆车，降落在 klink。因为他是我们最喜欢的人之一。我们认为，在你在酒吧被严重浪费并开车之前，你可能会先在厕所或小便池停下来。因为你通常在那里呆了很长时间，所以我们决定在一场长拷贝海报运动中警告司机，如果你被逮捕，你会遭遇什么可怕的事情。我们以非凡的细节写作和艺术指导它，所以这是值得一读的东西。希望通过描述在监狱里度过的可怕细节，我们可以吓跑他们不要再点啤酒了。但是如果他们坚持喝酒、开车和被逮捕，那么只有一名律师会来拯救他们。他的电话号码很容易记住，即使是最醉醺醺的草皮。
知道你的号码
案例简介：An Attorney friend of ours asked us recently to help grow his clientele. Our mate frequently comes to the assistance of drivers who may have had too much to drink, got into a car and landed up in the klink. Because he’s one of our favourite people we agreed. We reckoned that before you do get horribly wasted at your pub and do get behind the wheel, you’re likely to stop off at the loo or urinal first. Because you’re generally there for a long time we decided to warn drivers in a long-copy poster campaign the horrors of what could happen to you if you do get arrested. We wrote and art-directed it with extraordinary detail so that it was something worth reading. The hope was that by describing the awful detail of spending time in jail, we would scare them off from ordering another beer. But if they insisted on drinking, driving and being arrested, then there was only one Attorney who would come to their rescue. And his phone-number would be easy enough to remember, even for the drunkest sod.
Know your numbers
案例简介：我们的一位律师朋友最近要求我们帮助他培养客户。我们的伴侣经常会得到司机的帮助，他们可能喝得太多了，上了一辆车，降落在 klink。因为他是我们最喜欢的人之一。我们认为，在你在酒吧被严重浪费并开车之前，你可能会先在厕所或小便池停下来。因为你通常在那里呆了很长时间，所以我们决定在一场长拷贝海报运动中警告司机，如果你被逮捕，你会遭遇什么可怕的事情。我们以非凡的细节写作和艺术指导它，所以这是值得一读的东西。希望通过描述在监狱里度过的可怕细节，我们可以吓跑他们不要再点啤酒了。但是如果他们坚持喝酒、开车和被逮捕，那么只有一名律师会来拯救他们。他的电话号码很容易记住，即使是最醉醺醺的草皮。
Know your numbers
案例简介：An Attorney friend of ours asked us recently to help grow his clientele. Our mate frequently comes to the assistance of drivers who may have had too much to drink, got into a car and landed up in the klink. Because he’s one of our favourite people we agreed. We reckoned that before you do get horribly wasted at your pub and do get behind the wheel, you’re likely to stop off at the loo or urinal first. Because you’re generally there for a long time we decided to warn drivers in a long-copy poster campaign the horrors of what could happen to you if you do get arrested. We wrote and art-directed it with extraordinary detail so that it was something worth reading. The hope was that by describing the awful detail of spending time in jail, we would scare them off from ordering another beer. But if they insisted on drinking, driving and being arrested, then there was only one Attorney who would come to their rescue. And his phone-number would be easy enough to remember, even for the drunkest sod.
知道你的号码
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Know your numbers
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基本信息
- 广告战役： #0861 Bail Me-平面-0d53#
- 广告品牌： 0861 Bail Me
- 发布日期： 2013-11-01
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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