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海的声音
案例简介：海洋牧羊人发起 “海的声音” 行动。 “海的声音” 是一个奇怪的声音来自海洋的故事。一个前所未有的，几乎是活的声音。 在他的一次潜水中，第一个听到这个声音的人是法国自由潜水员纪尧姆 · 内里，他是整个潜水行动的秘密运动员，昨天早上在他的各种账户上发布了一段声音视频, 4月3日星期三。 成千上万的海洋爱好者和影响者分享了这一奇怪的声音，扩大了它对社交网络的影响，立即引发了许多问题。这是什么声音？它从哪里来？这是什么意思？ 这种声音实际上是不同声音的结合: 真实的海底声音和来自生活世界的回声，人类过度剥削的受害者: 鱼叉鲸鱼, 在法罗群岛捕猎的领航鲸，被渔网捕获的海豚，疯狂、激动的鱼群被拖网渔船聚集在一起。 听不见，看不见，因此被忽视的暴行。 排序，放大，处理和并列，这些声音产生了一个单一的，独特的声音: “海的声音”: 来自海洋的 SOS。 声音是从一个奇怪的球形灯塔发出的，它沉没在拉罗谢尔附近的海洋深处，萨姆 · 西蒙目前正在那里执行任务，打击捕鱼船只，用渔网捕捉海豚。这个灯塔是专门为法国海洋守护者公司和 TBWAPARIS 广告公司领导的行动设计的。 该设备背后的想法是提高人们对减少鱼类消费的迫切需求的认识。政治措施太弱太慢。现在是我们每一个人采取真正行动的时候了: 重新思考我们是如何消费海洋的，停止把它当成取之不尽的食品室。因为科学家的预测令人担忧: 根据联合国的数据，如果不采取任何措施来遏制过度捕捞现象，到 2048年，鱼类数量将会崩溃。没有它们，海洋，地球上领先的气候调节器和氧气提供者，将停止运作。我们不会在海洋的死亡中幸存下来。鱼不仅仅是蛋白质，它是连接我们生命的呼吸。 最后，《海的声音》是一种吸引公众和媒体关注的新方式。 不再是人类在和人类谈论海洋的问题了。在某种程度上，这是海洋用它自己的语言直接对我们说话，一种我们从未学会的语言 -- 求救信号，尖叫: 求救信号。
海的声音
案例简介：Sea Shepherd launches operation "Sound of Sea". “Sound of Sea” is the story of a strange sound coming from the ocean. A never-before-heard, almost living sound. The first person to hear it during one of his dives was French free diver Guillaume Néry, the secret player behind this whole operation who posted a video of the sound on his various accounts yesterday morning, Wednesday, April 3. Thousands sea lovers and influencers shared this strange sound, extending its impact on social networks, immediately raising many questions. What is this sound? Where does it come from? What does it mean? The sound is actually a combination of different sounds: real undersea sounds and echoing laments from the living world, victim of man's over-exploitation: a harpooned whale, pilot whales hunted down in the Faroe Isles, dolphins caught in fishermen's nets, frenetic, agitated schools of fish packed together in trawlers’ nets. Inaudible, invisible and therefore overlooked atrocities. Sorted, amplified, processed and juxtaposed, these sounds resulted in a single, unique sound: “Sound of Sea”: an SOS from the ocean. The sound was emitted from a strange spherical beacon sunk in the depths of the ocean off La Rochelle, where the Sam Simon is currently on a mission combating fishing vessels which catch dolphins in their nets. This beacon was specially designed for an operation led by Sea Shepherd France and the TBWAPARIS advertising agency. The idea behind the device was to raise people's awareness of the urgent need to reduce our fish consumption. Political measures are too weak and too slow. It is time for each and every one of us to take real action: rethinking how we (de)consume the ocean and stop treating it like an inexhaustible pantry. Because scientists' forecasts are alarming: according to the United Nations, if nothing is done to curb the phenomenon of overfishing, fish populations will collapse by 2048. Without them, the ocean, the planet's leading climate regulator and oxygen provider, will cease to function. We won't survive the death of the ocean. Far more than protein, fish are the breath that connects us to life. In the end, Sound Of Sea is a new way of grabbing the attention of both the general public and the media. It's no longer Man speaking to Man about the Oceans’ problems. In a way, this is the ocean speaking directly to us in its own language, a language we understand without ever having learned it - a distress signal, a scream: an SOS.
Sound of Sea
案例简介：海洋牧羊人发起 “海的声音” 行动。 “海的声音” 是一个奇怪的声音来自海洋的故事。一个前所未有的，几乎是活的声音。 在他的一次潜水中，第一个听到这个声音的人是法国自由潜水员纪尧姆 · 内里，他是整个潜水行动的秘密运动员，昨天早上在他的各种账户上发布了一段声音视频, 4月3日星期三。 成千上万的海洋爱好者和影响者分享了这一奇怪的声音，扩大了它对社交网络的影响，立即引发了许多问题。这是什么声音？它从哪里来？这是什么意思？ 这种声音实际上是不同声音的结合: 真实的海底声音和来自生活世界的回声，人类过度剥削的受害者: 鱼叉鲸鱼, 在法罗群岛捕猎的领航鲸，被渔网捕获的海豚，疯狂、激动的鱼群被拖网渔船聚集在一起。 听不见，看不见，因此被忽视的暴行。 排序，放大，处理和并列，这些声音产生了一个单一的，独特的声音: “海的声音”: 来自海洋的 SOS。 声音是从一个奇怪的球形灯塔发出的，它沉没在拉罗谢尔附近的海洋深处，萨姆 · 西蒙目前正在那里执行任务，打击捕鱼船只，用渔网捕捉海豚。这个灯塔是专门为法国海洋守护者公司和 TBWAPARIS 广告公司领导的行动设计的。 该设备背后的想法是提高人们对减少鱼类消费的迫切需求的认识。政治措施太弱太慢。现在是我们每一个人采取真正行动的时候了: 重新思考我们是如何消费海洋的，停止把它当成取之不尽的食品室。因为科学家的预测令人担忧: 根据联合国的数据，如果不采取任何措施来遏制过度捕捞现象，到 2048年，鱼类数量将会崩溃。没有它们，海洋，地球上领先的气候调节器和氧气提供者，将停止运作。我们不会在海洋的死亡中幸存下来。鱼不仅仅是蛋白质，它是连接我们生命的呼吸。 最后，《海的声音》是一种吸引公众和媒体关注的新方式。 不再是人类在和人类谈论海洋的问题了。在某种程度上，这是海洋用它自己的语言直接对我们说话，一种我们从未学会的语言 -- 求救信号，尖叫: 求救信号。
Sound of Sea
案例简介：Sea Shepherd launches operation "Sound of Sea". “Sound of Sea” is the story of a strange sound coming from the ocean. A never-before-heard, almost living sound. The first person to hear it during one of his dives was French free diver Guillaume Néry, the secret player behind this whole operation who posted a video of the sound on his various accounts yesterday morning, Wednesday, April 3. Thousands sea lovers and influencers shared this strange sound, extending its impact on social networks, immediately raising many questions. What is this sound? Where does it come from? What does it mean? The sound is actually a combination of different sounds: real undersea sounds and echoing laments from the living world, victim of man's over-exploitation: a harpooned whale, pilot whales hunted down in the Faroe Isles, dolphins caught in fishermen's nets, frenetic, agitated schools of fish packed together in trawlers’ nets. Inaudible, invisible and therefore overlooked atrocities. Sorted, amplified, processed and juxtaposed, these sounds resulted in a single, unique sound: “Sound of Sea”: an SOS from the ocean. The sound was emitted from a strange spherical beacon sunk in the depths of the ocean off La Rochelle, where the Sam Simon is currently on a mission combating fishing vessels which catch dolphins in their nets. This beacon was specially designed for an operation led by Sea Shepherd France and the TBWAPARIS advertising agency. The idea behind the device was to raise people's awareness of the urgent need to reduce our fish consumption. Political measures are too weak and too slow. It is time for each and every one of us to take real action: rethinking how we (de)consume the ocean and stop treating it like an inexhaustible pantry. Because scientists' forecasts are alarming: according to the United Nations, if nothing is done to curb the phenomenon of overfishing, fish populations will collapse by 2048. Without them, the ocean, the planet's leading climate regulator and oxygen provider, will cease to function. We won't survive the death of the ocean. Far more than protein, fish are the breath that connects us to life. In the end, Sound Of Sea is a new way of grabbing the attention of both the general public and the media. It's no longer Man speaking to Man about the Oceans’ problems. In a way, this is the ocean speaking directly to us in its own language, a language we understand without ever having learned it - a distress signal, a scream: an SOS.
海的声音
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Sound of Sea
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