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传单
案例简介：目标: 最大限度地为该协会发表的请愿书签名，以便将被控战争罪的苏丹总统奥马尔 · 巴希尔提交国际刑事法庭, 危害人类罪和种族灭绝罪。这场运动始于一段病毒视频和一份在线请愿书。然而，我们很快意识到我们错过了目标受众中一个非常重要的部分: 那些认真参与这项事业，但对使用互联网不舒服的人, 还有参加会议和示威的积极分子，他们对这项事业充满热情，但后来忘记在网上签名。我们需要让这些人轻松、立即签名。 想法: 所以我们决定创建一个 “经典” 传单，就像传单协会通常分发给活动家一样。然而，这一次，传单为独裁者隐藏了一个致命的伎俩，也为活动家们隐藏了一些真正的、有形的利益: 通过签署和发送请愿书，人们从字面上立即, “把他送进监狱”。 结果: 在运动的正式启动期间，以及在协会在法国的每次示威和会议期间，Urgence Darfour 传播了传单。在不到一周的时间里，Urgence Darfour 收到了数百张签名优惠券，以及来自活动人士和协会的几份祝贺，祝贺这种替代媒体的效率 -- 然而却是古典媒体。
传单
案例简介：Objective: To maximize signatures for the petition issued by the association, Urgence Darfour, in order to bring to the International CriminalCourt the Sudanese President Omar Al Bashir, who is charged with war crimes, crimes against humanity and genocide. The campaign started with a viral video and an online petition. However, we soon realized we were missing a very important part of the target audience: people that are seriously involved in the cause, and yet are not comfortable with using the Internet, and also activists taking part in meetings and demonstrations, who get enthusiastic about the cause but then forget to sign the petition online. We need to make these people sign easily,and immediately. Idea: So we decided to create a “classical” flyer, like the flyers associations normally distribute to activists. However, this time, the flyer concealed a fatal trick for the dictator, and something of real, tangible interest for the activists: by signing and sending the petition, people literally, and immediately, “send him behind bars”. Results: Urgence Darfour diffused the flyer during the official launch of the campaign, and then during each of the association’s demonstrations and meetings in France. In less than a week, Urgence Darfour received hundreds of signed coupons, and several congratulations from activists and associations on the efficiency of this alternative – and yet classical – medium.
Flyer
案例简介：目标: 最大限度地为该协会发表的请愿书签名，以便将被控战争罪的苏丹总统奥马尔 · 巴希尔提交国际刑事法庭, 危害人类罪和种族灭绝罪。这场运动始于一段病毒视频和一份在线请愿书。然而，我们很快意识到我们错过了目标受众中一个非常重要的部分: 那些认真参与这项事业，但对使用互联网不舒服的人, 还有参加会议和示威的积极分子，他们对这项事业充满热情，但后来忘记在网上签名。我们需要让这些人轻松、立即签名。 想法: 所以我们决定创建一个 “经典” 传单，就像传单协会通常分发给活动家一样。然而，这一次，传单为独裁者隐藏了一个致命的伎俩，也为活动家们隐藏了一些真正的、有形的利益: 通过签署和发送请愿书，人们从字面上立即, “把他送进监狱”。 结果: 在运动的正式启动期间，以及在协会在法国的每次示威和会议期间，Urgence Darfour 传播了传单。在不到一周的时间里，Urgence Darfour 收到了数百张签名优惠券，以及来自活动人士和协会的几份祝贺，祝贺这种替代媒体的效率 -- 然而却是古典媒体。
Flyer
案例简介：Objective: To maximize signatures for the petition issued by the association, Urgence Darfour, in order to bring to the International CriminalCourt the Sudanese President Omar Al Bashir, who is charged with war crimes, crimes against humanity and genocide. The campaign started with a viral video and an online petition. However, we soon realized we were missing a very important part of the target audience: people that are seriously involved in the cause, and yet are not comfortable with using the Internet, and also activists taking part in meetings and demonstrations, who get enthusiastic about the cause but then forget to sign the petition online. We need to make these people sign easily,and immediately. Idea: So we decided to create a “classical” flyer, like the flyers associations normally distribute to activists. However, this time, the flyer concealed a fatal trick for the dictator, and something of real, tangible interest for the activists: by signing and sending the petition, people literally, and immediately, “send him behind bars”. Results: Urgence Darfour diffused the flyer during the official launch of the campaign, and then during each of the association’s demonstrations and meetings in France. In less than a week, Urgence Darfour received hundreds of signed coupons, and several congratulations from activists and associations on the efficiency of this alternative – and yet classical – medium.
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Flyer
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Sing the petition, and send the dictator behind bars
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