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未来工艺 4D
案例简介：Miniac 电影在阿迪达斯的 “FUTURECRAFT 4D” 中找到提升和创新 为了推出新兴的 FUTURECRAFT 4D，阿迪达斯品牌设计公司与 Miniac Films 合作，创作了一部电影，该电影利用不屈不挠的创新和发现精神，追求生产超个性化的跑鞋。引人注目的视觉效果带来了一种从想象的局限中升起的感觉，“FUTURECRAFT” 是一种电影和巧妙的视角，让人感觉在当下是不可能的。在这里观看电影: https://vimeo.com/212161041 FUTURECRAFT 4D 是阿迪达斯和 Carbon 的先驱合作伙伴，这是一家致力于硬件、软件和分子科学的公司。他们一起颠覆了传统制造业，有能力设计和交付真正定制的产品，通过体育研究和 3D 打印的结合成为可能。 部分炼金术，部分剧变，Miniac-与阿迪达斯品牌设计密切合作-采用还原，分层的方法来 FUTURECRAFT; 并置和反称重图像，声音, 和语言来描述人类、科学、艺术、设计、技术和数据的复杂交织。 阿迪达斯在阿姆斯特丹负责全球品牌设计的创意总监尼克 · 克莱恩 (Nick Cline) 表示，“FUTURECRAFT 是我们美学和设计的方法和理念。与阿迪达斯最大的不同之一是我们为开发创新产品带来的人文元素。我们正在努力尽可能接近文化、目标和简单。这部电影需要以人类的方式讲述这个故事。大多数创新故事都是如此乏味。我们发现这个产品如何上升到运动员如何上升之间惊人的对称。它是一层一层的。运动员每天练习、跑步或在球场上比赛，他们作为运动员正在上升。这就是我们品牌的意义所在，帮助运动员崛起并变得更好。" “我们的目标是将未来的理想 -- 创新精神，就其本质而言，在一个持续的测试状态中，意想不到的事情会严格地上升到一个新的水平, “解释 Miniac 联合创始人兼董事约翰 · C。皮娜。“我们想尊重这项技术背后的杰出头脑，同时将抽象和深远的感觉转化为个人和个人的东西。 为了给这个项目增加声音维度，Miniac 开发了格莱美提名的瘾君子 XL (汤姆 · 霍尔肯博格)，他以在马克斯 · 弗瑞路、死侍和蝙蝠侠 Vs 上的故事片作品而闻名超人 (与汉斯 · 齐默合著)。《 Futurecraft 》由埃里克 · 格林伯格编辑，罗杰斯 · 马奎斯制作，约书亚 · 詹姆斯 · 理查兹拍摄。 Miniac EP/联合创始人斯蒂芬 · 罗斯勒说: “这个项目激发了所有参与者的直接和强烈的热情，因为我们都可以在发现中发现奇迹。”。“对我们每个人来说，这部电影变得非常个人化，这在很大程度上是由于阿迪达斯给这个项目带来的激情。" Miniac Films 和阿迪达斯品牌设计合作开展了一系列引人注目的活动，迎来了下一波跑步运动创新。这两个实体作为一个由艺术和品牌融合驱动的综合创意生产团队进行合作。
未来工艺 4D
案例简介：Miniac Films Finds Elevation & Innovation in adidas’ “FUTURECRAFT 4D” To launch the emergent FUTURECRAFT 4D, adidas Brand Design partnered with Miniac Films to create a film that harnesses the spirit of unyielding innovation and discovery in their quest to produce a hyper-personalized running shoe. With striking visuals that usher in a sense of rising from the confines of the imagination, “FUTURECRAFT,” is a cinematic and artful look at what feels like it should be impossible in the moment. View the film here: https://vimeo.com/212161041 FUTURECRAFT 4D is a pioneering partnership between adidas and Carbon, a company working at the intersection of hardware, software, and molecular science. Together, they are upending traditional manufacturing with the ability to design and deliver a truly customized product made possible through the marriage of athletic research and 3D printing. Part alchemy, part upheaval, Miniac – in close collaboration with adidas Brand Design – employed a reductive, layered approach to FUTURECRAFT; juxtaposing and counter-weighing images, sound, and language to describe this complex interweaving of humanity, science, art, design, technology and data. According to Nick Cline, adidas’ Creative Director for Global Brand Design in Amsterdam, “FUTURECRAFT is our approach and philosophy to aesthetic and design. One of the biggest differences with adidas is the human element we bring to developing innovative products. We are striving to get as close as we can to culture, purpose and simplicity. This film needed to tell that story, in a human way. Most innovation stories are so techy. We found this amazing symmetry between how this product rises to how athletes rise. It’s layer by layer. Everyday an athlete practices, goes for a run, or plays a match on the pitch, they are rising as an athlete. That’s what our brand is about, helping athletes rise and become better.” “Our goal was to parallel the Future ideal – the spirit of innovation that is, by its very nature, in a constant beta state, where the unexpected meets rigorous to rise to the next level,” explains Miniac Co-Founder/Director John C. Pina. “We wanted to honor the brilliant minds behind this technology while translating what can feel abstract and far-reaching, into something personal and individual. To add sonic dimension to the project, Miniac tapped Grammy-nominated Junkie XL (Tom Holkenborg) known for his feature film compositions on Max Max Fury Road, Deadpool and Batman Vs. Superman (co-composed with Hans Zimmer). “Futurecraft” was edited by Eric Greenberg, produced by Rogers Marquess, and shot by Joshua James Richards. “This project sparked the immediate and intense enthusiasm by everyone involved because we could all relate to finding wonder in discovery, ” says Miniac EP/Co-Founder Stephen Roesler. “For each of us, the film became very personal which is largely due to the passion adidas brought to this project.” Miniac Films and adidas Brand Design have worked together on a number of striking campaigns that usher in the next wave of running athletic innovations. The two entities collaborate as an integrated creative production team for work that is driven by the fusion of art and brand.
Future Craft 4D
案例简介：Miniac 电影在阿迪达斯的 “FUTURECRAFT 4D” 中找到提升和创新 为了推出新兴的 FUTURECRAFT 4D，阿迪达斯品牌设计公司与 Miniac Films 合作，创作了一部电影，该电影利用不屈不挠的创新和发现精神，追求生产超个性化的跑鞋。引人注目的视觉效果带来了一种从想象的局限中升起的感觉，“FUTURECRAFT” 是一种电影和巧妙的视角，让人感觉在当下是不可能的。在这里观看电影: https://vimeo.com/212161041 FUTURECRAFT 4D 是阿迪达斯和 Carbon 的先驱合作伙伴，这是一家致力于硬件、软件和分子科学的公司。他们一起颠覆了传统制造业，有能力设计和交付真正定制的产品，通过体育研究和 3D 打印的结合成为可能。 部分炼金术，部分剧变，Miniac-与阿迪达斯品牌设计密切合作-采用还原，分层的方法来 FUTURECRAFT; 并置和反称重图像，声音, 和语言来描述人类、科学、艺术、设计、技术和数据的复杂交织。 阿迪达斯在阿姆斯特丹负责全球品牌设计的创意总监尼克 · 克莱恩 (Nick Cline) 表示，“FUTURECRAFT 是我们美学和设计的方法和理念。与阿迪达斯最大的不同之一是我们为开发创新产品带来的人文元素。我们正在努力尽可能接近文化、目标和简单。这部电影需要以人类的方式讲述这个故事。大多数创新故事都是如此乏味。我们发现这个产品如何上升到运动员如何上升之间惊人的对称。它是一层一层的。运动员每天练习、跑步或在球场上比赛，他们作为运动员正在上升。这就是我们品牌的意义所在，帮助运动员崛起并变得更好。" “我们的目标是将未来的理想 -- 创新精神，就其本质而言，在一个持续的测试状态中，意想不到的事情会严格地上升到一个新的水平, “解释 Miniac 联合创始人兼董事约翰 · C。皮娜。“我们想尊重这项技术背后的杰出头脑，同时将抽象和深远的感觉转化为个人和个人的东西。 为了给这个项目增加声音维度，Miniac 开发了格莱美提名的瘾君子 XL (汤姆 · 霍尔肯博格)，他以在马克斯 · 弗瑞路、死侍和蝙蝠侠 Vs 上的故事片作品而闻名超人 (与汉斯 · 齐默合著)。《 Futurecraft 》由埃里克 · 格林伯格编辑，罗杰斯 · 马奎斯制作，约书亚 · 詹姆斯 · 理查兹拍摄。 Miniac EP/联合创始人斯蒂芬 · 罗斯勒说: “这个项目激发了所有参与者的直接和强烈的热情，因为我们都可以在发现中发现奇迹。”。“对我们每个人来说，这部电影变得非常个人化，这在很大程度上是由于阿迪达斯给这个项目带来的激情。" Miniac Films 和阿迪达斯品牌设计合作开展了一系列引人注目的活动，迎来了下一波跑步运动创新。这两个实体作为一个由艺术和品牌融合驱动的综合创意生产团队进行合作。
Future Craft 4D
案例简介：Miniac Films Finds Elevation & Innovation in adidas’ “FUTURECRAFT 4D” To launch the emergent FUTURECRAFT 4D, adidas Brand Design partnered with Miniac Films to create a film that harnesses the spirit of unyielding innovation and discovery in their quest to produce a hyper-personalized running shoe. With striking visuals that usher in a sense of rising from the confines of the imagination, “FUTURECRAFT,” is a cinematic and artful look at what feels like it should be impossible in the moment. View the film here: https://vimeo.com/212161041 FUTURECRAFT 4D is a pioneering partnership between adidas and Carbon, a company working at the intersection of hardware, software, and molecular science. Together, they are upending traditional manufacturing with the ability to design and deliver a truly customized product made possible through the marriage of athletic research and 3D printing. Part alchemy, part upheaval, Miniac – in close collaboration with adidas Brand Design – employed a reductive, layered approach to FUTURECRAFT; juxtaposing and counter-weighing images, sound, and language to describe this complex interweaving of humanity, science, art, design, technology and data. According to Nick Cline, adidas’ Creative Director for Global Brand Design in Amsterdam, “FUTURECRAFT is our approach and philosophy to aesthetic and design. One of the biggest differences with adidas is the human element we bring to developing innovative products. We are striving to get as close as we can to culture, purpose and simplicity. This film needed to tell that story, in a human way. Most innovation stories are so techy. We found this amazing symmetry between how this product rises to how athletes rise. It’s layer by layer. Everyday an athlete practices, goes for a run, or plays a match on the pitch, they are rising as an athlete. That’s what our brand is about, helping athletes rise and become better.” “Our goal was to parallel the Future ideal – the spirit of innovation that is, by its very nature, in a constant beta state, where the unexpected meets rigorous to rise to the next level,” explains Miniac Co-Founder/Director John C. Pina. “We wanted to honor the brilliant minds behind this technology while translating what can feel abstract and far-reaching, into something personal and individual. To add sonic dimension to the project, Miniac tapped Grammy-nominated Junkie XL (Tom Holkenborg) known for his feature film compositions on Max Max Fury Road, Deadpool and Batman Vs. Superman (co-composed with Hans Zimmer). “Futurecraft” was edited by Eric Greenberg, produced by Rogers Marquess, and shot by Joshua James Richards. “This project sparked the immediate and intense enthusiasm by everyone involved because we could all relate to finding wonder in discovery, ” says Miniac EP/Co-Founder Stephen Roesler. “For each of us, the film became very personal which is largely due to the passion adidas brought to this project.” Miniac Films and adidas Brand Design have worked together on a number of striking campaigns that usher in the next wave of running athletic innovations. The two entities collaborate as an integrated creative production team for work that is driven by the fusion of art and brand.
未来工艺 4D
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Future Craft 4D
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