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Nurofen 针对头痛
案例简介：为止痛药做 GDN 活动，你浪费了 99% 对产品不感兴趣的人的横幅印象。 为了只针对那些在那一刻实际上需要止痛药的人，ISD 集团已经开发了头痛靶向。这是一种基于自动数据收集和分析的精确 GDN 瞄准算法。它可以实时识别并接触到每个头痛的人。 世界卫生组织的研究声称 78% 的头痛是由压力引起的。压力本身就像一个基础，头痛本身是由快速的天气变化引发的，比如强风、气压下降、温度变化等。 ISD 小组通过分析谷歌搜索请求来确定压力很大的人: 离婚律师、金钱贷款、 iphone 当铺、夫妻治疗等。我们将它们分成 4 组，并在 4 个地点与 8 个天气触发器混合，以便为所有可能的场景创建 128 个个性化横幅。
Nurofen 针对头痛
案例简介：Making a GDN campaign for painkillers you waste 99% of banner impressions on people who are not interested in the product. To target only on those people who would actually need painkillers at that very moment, ISD Group has developed Headache Targeting. It’s a precise GDN targeting algorithm based on automated data gathering and analysis. It identifies and reaches every person with a headache in real time. World Health Organization study claims that 78% of all headaches are caused by stress. Stress alone acts like a foundation, the headache itself is triggered by rapid weather changes like strong winds, air pressure drops, temperature changes and other. ISD Group identified stressed out people by analyzing Google search requests: divorce attorney, money loan, iphone pawnshop, couples therapy, etc. We sorted them into 4 groups and mixed with 8 weather triggers in 4 locations in order to create 128 personalized banners for all possible scenarios.
Headache Targeting by Nurofen
案例简介：为止痛药做 GDN 活动，你浪费了 99% 对产品不感兴趣的人的横幅印象。 为了只针对那些在那一刻实际上需要止痛药的人，ISD 集团已经开发了头痛靶向。这是一种基于自动数据收集和分析的精确 GDN 瞄准算法。它可以实时识别并接触到每个头痛的人。 世界卫生组织的研究声称 78% 的头痛是由压力引起的。压力本身就像一个基础，头痛本身是由快速的天气变化引发的，比如强风、气压下降、温度变化等。 ISD 小组通过分析谷歌搜索请求来确定压力很大的人: 离婚律师、金钱贷款、 iphone 当铺、夫妻治疗等。我们将它们分成 4 组，并在 4 个地点与 8 个天气触发器混合，以便为所有可能的场景创建 128 个个性化横幅。
Headache Targeting by Nurofen
案例简介：Making a GDN campaign for painkillers you waste 99% of banner impressions on people who are not interested in the product. To target only on those people who would actually need painkillers at that very moment, ISD Group has developed Headache Targeting. It’s a precise GDN targeting algorithm based on automated data gathering and analysis. It identifies and reaches every person with a headache in real time. World Health Organization study claims that 78% of all headaches are caused by stress. Stress alone acts like a foundation, the headache itself is triggered by rapid weather changes like strong winds, air pressure drops, temperature changes and other. ISD Group identified stressed out people by analyzing Google search requests: divorce attorney, money loan, iphone pawnshop, couples therapy, etc. We sorted them into 4 groups and mixed with 8 weather triggers in 4 locations in order to create 128 personalized banners for all possible scenarios.
Nurofen 针对头痛
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Headache Targeting by Nurofen
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