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Mon Assiette，ma planè te
案例简介：在 10月16日全国反对食物浪费日之际, 乌斯怀亚电视台已经在首都街道上成立了自己的反浪费激进组织，以便让人们意识到这个普遍的利益问题。每周人们扔掉相当于一顿丰盛的饭菜。这条消息被张贴在巴黎 1000 多个垃圾桶上。除了已经在现场进行的工作之外，该频道社交网络上的一段视频显示活动分子在垃圾箱上行动。我们一直跟踪他们，直到他们的表演结束，最后发现他们用霓虹灯把垃圾箱变成了一个真正的 “食品市场”。这样，这个信息指的是我们每天扔掉的仍然可以食用的食物的数量。我们星球的未来也将由我们盘子里的东西决定。
Mon Assiette，ma planè te
案例简介：On the occasion of the national day against food waste on October 16th, Ushuaia TV has created its own anti-waste activist group acting in the capital city streets so that to make people aware of this general interest issue. Every week people throw away the equivalent of a full meal. This message was posted on more than 1000 trash cans in Paris. In addition to what has already been undertaken on the field, a video available on the channel social networks show activists in action on a bin. We have followed them until the end of their show and finally discovered that they converted the bin into a real "food market" using a neon light. In this way, the message refers to the amount of still edible food that we daily throw away. Our planet's future will also be determined by what is in our plates.
Mon Assiette, ma planète
案例简介：在 10月16日全国反对食物浪费日之际, 乌斯怀亚电视台已经在首都街道上成立了自己的反浪费激进组织，以便让人们意识到这个普遍的利益问题。每周人们扔掉相当于一顿丰盛的饭菜。这条消息被张贴在巴黎 1000 多个垃圾桶上。除了已经在现场进行的工作之外，该频道社交网络上的一段视频显示活动分子在垃圾箱上行动。我们一直跟踪他们，直到他们的表演结束，最后发现他们用霓虹灯把垃圾箱变成了一个真正的 “食品市场”。这样，这个信息指的是我们每天扔掉的仍然可以食用的食物的数量。我们星球的未来也将由我们盘子里的东西决定。
Mon Assiette, ma planète
案例简介：On the occasion of the national day against food waste on October 16th, Ushuaia TV has created its own anti-waste activist group acting in the capital city streets so that to make people aware of this general interest issue. Every week people throw away the equivalent of a full meal. This message was posted on more than 1000 trash cans in Paris. In addition to what has already been undertaken on the field, a video available on the channel social networks show activists in action on a bin. We have followed them until the end of their show and finally discovered that they converted the bin into a real "food market" using a neon light. In this way, the message refers to the amount of still edible food that we daily throw away. Our planet's future will also be determined by what is in our plates.
Mon Assiette，ma planè te
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Mon Assiette, ma planète
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基本信息
- 广告战役： #Mon Assiette# , # ma planète#
- 广告品牌： Ushuaia TV
- 发布日期： 2018-10-01
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 短视频
- 广告语言： 法语
- 媒介平台： 网络
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