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案例简介：巨型螺旋桨喜欢帮助老牌品牌重新定义他们的遗产。Orient Watch 自 1950年以来一直存在，但希望推出适合 2018年的新外观和态度。做到这一点的最好方法是暂时从他们著名工艺的技术细节中转移一些注意力, 相反，通过一个体现全新方向的全新网站，融入他们的日本根源和精神。不仅仅是新网站, 巨型螺旋桨联合创始人/创意总监 Jordan Freda 希望通过捕捉日本的真实性及其尖端东京街头文化的真实性，为东方手表创造一种数字心态。为了实现这一目标，他们抛弃了太平洋，沉浸在那个世界里。从宁静的乡村到炽热的霓虹灯天际线，GP 团队尽可能多地捕捉视觉内容，创造了一个新的品牌视频，将东方手表重新引入世界。这段视频得到了引人注目的摄影的支持，这两种摄影都用于创建新网站 -- 一个从头开始定制的 Shopify 构建, 以及前所未有的 “E-Comm 3D” 产品可视化体验，使用户能够在网站上以前所未有的数字自由探索和操作东方手表。
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案例简介：Giant Propeller loves helping established brands redefine their legacies. Orient Watch has been around since 1950, but wanted to kick off a new look and attitude befitting of 2018. The best way to do this was to temporarily pull some focus away from the technical details of their renowned craftsmanship, and instead lean into their Japanese roots and spirit with a brand new website that embodies a totally new direction. More than just the new website, Giant Propeller co-founder/Creative Director Jordan Freda wanted to create a digital state of mind for Orient Watch by capturing the realness of Japan and the authenticity of its cutting-edge Tokyo street culture. To achieve this, they jettisoned across the Pacific to immerse themselves in that world. From tranquil countrysides to blazing neon skylines, the GP team captured as much visual content as they could to create a new brand video that reintroduces Orient Watch to the world. The video was supported by striking photography, both of which were used in the creation of the new site – a fully customized Shopify build from scratch, along with a never-before-seen “E-Comm 3D” Product Visualizer experience which enables users to explore and manipulate Orient’s watches with unprecedented digital freedom on the website.
Moving Moments
案例简介：巨型螺旋桨喜欢帮助老牌品牌重新定义他们的遗产。Orient Watch 自 1950年以来一直存在，但希望推出适合 2018年的新外观和态度。做到这一点的最好方法是暂时从他们著名工艺的技术细节中转移一些注意力, 相反，通过一个体现全新方向的全新网站，融入他们的日本根源和精神。不仅仅是新网站, 巨型螺旋桨联合创始人/创意总监 Jordan Freda 希望通过捕捉日本的真实性及其尖端东京街头文化的真实性，为东方手表创造一种数字心态。为了实现这一目标，他们抛弃了太平洋，沉浸在那个世界里。从宁静的乡村到炽热的霓虹灯天际线，GP 团队尽可能多地捕捉视觉内容，创造了一个新的品牌视频，将东方手表重新引入世界。这段视频得到了引人注目的摄影的支持，这两种摄影都用于创建新网站 -- 一个从头开始定制的 Shopify 构建, 以及前所未有的 “E-Comm 3D” 产品可视化体验，使用户能够在网站上以前所未有的数字自由探索和操作东方手表。
Moving Moments
案例简介：Giant Propeller loves helping established brands redefine their legacies. Orient Watch has been around since 1950, but wanted to kick off a new look and attitude befitting of 2018. The best way to do this was to temporarily pull some focus away from the technical details of their renowned craftsmanship, and instead lean into their Japanese roots and spirit with a brand new website that embodies a totally new direction. More than just the new website, Giant Propeller co-founder/Creative Director Jordan Freda wanted to create a digital state of mind for Orient Watch by capturing the realness of Japan and the authenticity of its cutting-edge Tokyo street culture. To achieve this, they jettisoned across the Pacific to immerse themselves in that world. From tranquil countrysides to blazing neon skylines, the GP team captured as much visual content as they could to create a new brand video that reintroduces Orient Watch to the world. The video was supported by striking photography, both of which were used in the creation of the new site – a fully customized Shopify build from scratch, along with a never-before-seen “E-Comm 3D” Product Visualizer experience which enables users to explore and manipulate Orient’s watches with unprecedented digital freedom on the website.
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Moving Moments
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基本信息
- 广告品牌： Orient Watch
- 发布日期： 2018-09-12
- 行业领域： 电器/办公 , 数码/配件
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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