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LG: 最暗的光
案例简介:LG Australia用精美的电影来庆祝其新的OLED电视,该电影捕捉了人们记忆中的细节。
LG: 最暗的光
案例简介:LG Australia celebrates its new OLED TVs with a finely detailed film that captures the minutiae of a love remembered.
LG: The Darkest Light
案例简介:LG Australia用精美的电影来庆祝其新的OLED电视,该电影捕捉了人们记忆中的细节。
LG: The Darkest Light
案例简介:LG Australia celebrates its new OLED TVs with a finely detailed film that captures the minutiae of a love remembered.
LG: 最暗的光
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LG: The Darkest Light
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Tasked with promoting the clarity and depth of detail on LG’s new OLED TVs, Sixty40's director Tim Kindler and agency Background CC crafted a stunning film examining the minutiae of a lost love.At first one’s ponce-alarm starts a-dinging as a woman with a sonorous French accent intones lyrical musings on memory and desire – “the deafening silence of what was screams in the mist of everything that could have been” – set against moody images of a lovesick couple. But look closer, and listen; the poetry and sound design is gorgeous and the images are sublime. Full of light and dark and sensuous touches, the film gradually becomes overcast by shadows as the joyous smiles of the happy couple fade into the pained glances of a broken relationship.Kindler says: “I was briefed to create a film built around intense colours, blacks, contrasts and sound beds. It was exciting to get the opportunity to create a film, which due to the 4K technology, I knew would be delivered in the way it was intended.”Though the lovers split, the film is a celebration of a wondrous union, twixt hi-tech and high art.
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