营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    Voltaren Emulgel: 瑞士萨奇和萨奇的神秘排球

    案例简介:

    Voltaren Emulgel: 瑞士萨奇和萨奇的神秘排球

    案例简介:

    Voltaren Emulgel: Mystery Volleyball by Saatchi & Saatchi Switzerland

    案例简介:

    Voltaren Emulgel: Mystery Volleyball by Saatchi & Saatchi Switzerland

    案例简介:

    Voltaren Emulgel: 瑞士萨奇和萨奇的神秘排球

    暂无简介

    Voltaren Emulgel: Mystery Volleyball by Saatchi & Saatchi Switzerland

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}

    案例详情

    The ‘Mystery Volleyball’ event and film are part of the ‘You’re only as old as you move’ campaign conceived by Saatchi & Saatchi, Switzerland on behalf of body pain expert, Voltaren, a GSK Consumer Healthcare brand. The campaign aims to challenge prejudices, that people have around pain and movement, with a compelling story featuring two Brazilian women in their 50s, Carla Cury (56) and Vania Verneck (53), performing a series of age-defying beach volleyball games facing much younger opponents.The campaign brings to life the core purpose of Voltaren - whatever your age, and despite muscle or joint pain, you can still experience the joy of movement. Both protagonists have been playing volleyball for around 40 years and regularly experience body pain, which they treat with Voltaren (Cataflam PRO in Brazil). The casting process was integral to the film, in finding real women who regularly rely on Voltaren to be able to play Volleyball at a high level.CreditsExecutive Creative Director: Jan TeulingkxCreative Director: Frederic Doms, Marine QuereCreative Team: Frederic Doms, Marine QuereAdditional Credits: Graphic Design: Paola Chizzolini, Laureat BakolliPlanner: Jane CantellowProducers: Sally Alekna, Susannah CookeGlobal Account Director: Nicholas BaddourAccount Manager: Matthieu LespesCEO: Andrea Pedrazzini ​Finance Director: Jean-Pierre Maler​Director: Zach GuerraProducer: Fraser Lawson, Brendan Kierman, Justin Moore Lewy, Emilia MelloCasting Producer: Lauro SantannaDirector of Photography: Dudu MirandaCamera Assistant: Julia SmithSound Recordist: Gian CiminelliProduction Designer : Jamie McMurry1st Assistant Director : Barbara SetteVFX Supervisor: Ben East Flame: Ben East Telecine: Duncan RussellPost Producer: Jake SaundersMusic: Audio Network – 2 x tracks – “Big Match & This is how I roll”Sound Design: Michael Powell

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    关键词

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入