THE ENABLIS EFFECT|短视频|广告营销案例【ADGuider广告指南】

ENABLIS 效应

案例简介：简要解释第一个挑战: 这本小册子面向各种行业，如高层政治家、商界人士和金融机构。每个部门都有自己的优先事项和对贫穷国家面临的许多挑战的看法，对 ENABLIS 组织的熟悉程度也不同。对一些人来说，这将是第一次相遇，而对另一些人来说，这将是参与和加入的最后一次推动。第二个挑战: 在一个有如此多的好原因和悲剧的世界里，ENABLIS 希望以大胆、现代和积极的方式发光，希望说服成功的企业家回馈他们的社区。第三个挑战: 由于财政资源有限，这本小册子必须有很长的有用寿命，并且随着时间的推移保持相关性。描述客户的简报 ENABLIS 是一个加拿大 NON-PROFIT 组织，由 Charles Sirois 创立，其使命是通过其成员网络向西非和南非以及拉丁美洲的企业家提供财政和专业支持。ENABLIS 已经证明了它在非洲的重要性。它现在准备通过实施由州长/导师联合会监督的特许经营系统，扩展到全球其他国家。任务是设计一份公司小册子，全面介绍这个非营利组织，并描述其起源、方法、联合会、基金会及其积极影响。这本小册子将呼吁相关人士加入 ENABLIS，支持新的创业精神，作为战胜贫困的手段。设计过程我们希望创造一种基调，唤起骄傲和信心，而不是悲伤，而是乐观，并强调 ENABLIS 在地方一级的工作。我们使用整页的纹理肖像和大胆的图形引用，所有这些都是饱和调色板。标题和图形设备的灵感来自部落标记和图标。我们还想清楚地确定，支持一名新企业家的相对较小的投资如何不仅有利于该人的直系亲属，也有利于创造就业机会的周边社区。我们将这种效应命名为 “ENABLIS 效应”，暗指连锁反应。因此，图形以模拟波纹和波浪流动的方式展示了重要的数据和关键概念。结果刚刚发布

ENABLIS 效应

案例简介：Brief Explanation FIRST CHALLENGE: THIS BROCHURE IS MEANT FOR A VARIETY OF SECTORS SUCH AS HIGH-LEVEL POLITICIANS, BUSINESS PEOPLE, AND FINANCIAL INSTITUTIONS. EACH SECTOR HAS ITS OWN PRIORITIES AND VIEWS ON THE MANY CHALLENGES FACING POORER COUNTRIES AND WILL HAVE A DIFFERENT LEVEL OF FAMILIARITY WITH THE ENABLIS ORGANIZATION. FOR SOME IT WILL BE A FIRST-TIME ENCOUNTER, WHILE FOR OTHERS IT WILL BE THE LAST NUDGE TOWARD INVOLVEMENT AND MEMBERSHIP. SECOND CHALLENGE: IN A WORLD WITH SO MANY GOOD CAUSES AND TRAGEDIES, ENABLIS WANTS TO SHINE IN A BOLD, MODERN AND POSITIVE WAY, HOPING TO PERSUADE SUCCESSFUL ENTREPRENEURS TO GIVE BACK TO THEIR COMMUNITY. THIRD CHALLENGE: DUE TO LIMITED FINANCIAL RESOURCES, THE BROCHURE MUST HAVE A LONG, USEFUL LIFE AND STAY PERTINENT OVER TIME. Describe the brief from the client ENABLIS IS A CANADIAN NON-PROFIT ORGANIZATION [ NPO ], founded by Charles Sirois, whose mission is to provide financial and professional support to entrepreneurs in West and South Africa and in Latin America through its member network. ENABLIS HAS PROVEN ITS IMPORTANCE IN AFRICA. IT IS NOW READY TO EXPAND INTO OTHER COUNTRIES AROUND THE GLOBE BY IMPLEMENTING A FRANCHISE SYSTEM OVERSEEN BY A FEDERATION OF GOVERNORS/MENTORS. THE MANDATE IS TO DESIGN A CORPORATE BROCHURE THAT WILL OFFER A COMPLETE OVERVIEW OF THIS NOT-FOR-PROFIT ORGANIZATION AND DESCRIBE ITS ORIGINS, METHODOLOGY, THE FEDERATION, FOUNDATION AND ITS POSITIVE IMPACT. THIS BROCHURE WILL BE A CALL TO CONCERNED PEOPLE TO JOIN ENABLIS IN SUPPORTING NEW ENTREPRENEURSHIP AS A MEANS TO DEFEAT POVERTY. Design Process WE WANTED TO CREATE A TONE THAT EVOKES PRIDE AND CONFIDENCE, NOT SORROW BUT OPTIMISM, AND TO HIGHLIGHT THE WORK OF ENABLIS AT THE LOCAL LEVEL. WE USED FULL-PAGE TEXTURED PORTRAITS AND QUOTES IN BOLD GRAPHICS, ALL IN A SATURATED COLOR PALETTE. TITLES AND GRAPHIC DEVICES WERE INSPIRED BY TRIBAL MARKINGS AND ICONS. WE ALSO WANTED TO CLEARLY ESTABLISH HOW A RELATIVELY SMALL INVESTMENT TO SUPPORT A NEW ENTREPRENEUR COULD BE BENEFICIAL NOT ONLY TO THE PERSON’S IMMEDIATE FAMILY BUT ALSO TO THE SURROUNDING COMMUNITY BY CREATING JOBS. WE NAMED THIS EFFECT “THE ENABLIS EFFECT” ALLUDING TO A RIPPLE EFFECT. THEREFORE, THE GRAPHICS PRESENTED IMPORTANT DATA AND KEY CONCEPTS IN A MANNER THAT SIMULATED A FLOW OF RIPPLES AND WAVES. Results JUST RELEASED