What Keeps You Going?|海报/平面|广告营销案例【ADGuider广告指南】

是什么让你坚持下去？

案例简介：是什么让你坚持下去？要求普利司通在庆祝斋月的服务计划活动中普利司通印刷活动展示了复原力和人类努力，封装了公司 “无论如何都要坚持下去” 的愿景迪拜,2020 年 5 月 18 日 -- 迪拜服务计划与普利司通中东和非洲 FZE 合作，在斋月期间发起了一场引人注目的印刷活动，并以体现品牌口号的个人的鼓舞人心的故事为特色不管什么 ”。领先的跨国汽车和卡车零部件制造商普利司通正在庆祝神圣的斋月，其活动突出了人类精神的韧性。印刷活动与迪拜服务计划一起开发，以体现公司 “无论如何都要坚持下去” 的愿景，并认识到人们在挑战中的旅程和毅力。信息不要被阻止前进。在神圣的斋月期间，普利司通将突出各种鼓舞人心的个人的故事，尽管禁食，但他们设法继续工作，并继续成为经济的支柱。据该公司的高级管理人员称，该活动的重点是讲述斋月期间禁食但不放慢速度的普通人的故事: 他们是勤奋和鼓舞人心的个人，包括诸如; 教师，建筑师，医生，护士，武装部队，起重机操作员，分娩工人和木匠。服务计划迪拜创意总监安德烈 · 库托评论道: “过去几个月对我们所有人来说都是一个警钟。公平地说，作为一个集体，我们对名人和影响者文化有点忘乎所以。我们想后退一步，照亮在幕后工作的人; 普通人的挑战和贡献往往下落不明。这些人是我们社会的中坚力量。我们想听听他们的改变。我们想知道，是什么让他们继续前进？" 选定的个人将被问到 “是什么让你继续前进？” 并将被邀请与普利司通分享他们的故事，以及他们的 spcially 设计的照片。该公司邀请公众提名他们认识的任何人，他们的生活故事可以成为一个榜样，并激励人们对另一个人的生活或整个社区产生影响。要了解更多关于该活动的信息，请关注普利司通 @ 普利司通 # KeepsMeGoing 普利司通中东和非洲 FZE 营销主管伯娜 · 阿金西说: “当我们聚在一起庆祝神圣的斋月时,普利司通决定推出一项新的活动，突出我们“ 无论如何都要坚持下去 ”的心态,并旨在讲述像你我这样的普通人的故事，他们设法克服了挑战，并成为我们所有人跟随的真正灵感。作为个体，我们从他们的胜利中获得快乐，并与你分享他们的故事，不仅是为了激励，也是为了展示人类精神的韧性。"

是什么让你坚持下去？

案例简介：What Keeps You Going? Asks Bridgestone in Serviceplan Campaign Celebrating Holy Month of Ramadan Bridgestone print campaign showcases resilience and human endeavor, encapsulating the company’s vision to „Keep Going No Matter What“ Dubai, 18 May 2020 — Serviceplan Dubai have worked with Bridgestone Middle East & Africa FZE on a striking print campaign launched during Ramadan and featuring inspiring stories of individuals who embody the brand’s mantra to „Keep going no matter what“. Leading multinational auto and truck parts manufacturer Bridgestone is celebrating the Holy Month of Ramadan with a campaign that highlights resilience of the human spirit. The print campaign was developed with Serviceplan Dubai to embody the company’s vision to ‘Keep going no matter what’, and recognizes the journey of people and their perseverance amidst challenges. The message is not to be deterred to move forward. During the Holy Month of Ramadan, Bridgestone will highlight the stories of various inspiring individuals who, despite fasting, have managed to continue with their work and continue to form the backbone of the economy. According to the company's senior executives, the campaign is focused on telling the stories of everyday people who fast during Ramadan but do not slow down: these are hardworking and inspirational individuals including professions such as; teachers, architects, doctors, nurses, armed forces, crane operators, delivery workers and carpenters. Serviceplan Dubai Creative Director Andre Couto commented: “The last few months have been a bit of a wake-up call for us all. It would be fair to say that we, as a collective, had gotten a bit carried away with celebrity and influencer culture. We wanted to take a step back and shine the light on people working behind the scenes; ordinary people whose challenges and contributions often go unaccounted for. These people are the backbone of our society. We wanted to hear from them for a change. We wanted to find out, what is it, that keeps them going?” Selected individuals will be asked ‚What keeps you going?' and will be invited to share their story with Bridgestone, along with a spcially designed photograph of them. The company invites the public to nominate anyone whom they know whose life story can be an example and inspire people for the impact they have made to another person’s life or to the community in general. To find out more about the campaign, follow Bridgestone on @bridgestonemea #KeepsMeGoing Berna Akinci, Head of Marketing, Bridgestone Middle East & Africa FZE, said, "As we all come together to celebrate the Holy Month of Ramadan, Bridgestone has decided to roll out a new campaign that highlights our 'Keep going no matter what' mindset, and aims to tell the stories of everyday people like you and me who have managed to overcome their challenges and serve as true inspirations for all of us to follow. We take joy in their triumphs as individuals and share their story with you, not only to inspire but also to show the resilience of the human spirit."