Independent investment management firmInvescohas today revealed a major new EMEA brand campaign. The push was created in partnership with the customer agency LIDA, part of M&C Saatchi Group.'Times Change' sees some of the Old Masters’ most well-known works repainted to include modern technological advancements, as a reflection of Invesco’s progressive approach to investment and the way in which it marries traditional techniques with the latest technology.The classic artworks adapted for the campaign include Durer’s ‘Self Portrait at Twenty-Eight’, where the artist holds an iPhone, giving the impression that the painting is a selfie; Vermeer’s ‘Girl with a Pearl Earring ‘, in which the earring is replaced with a Bluetooth headphone; Gainsborough’s ‘Mr and Mrs Andrews’, where the usual landscape is interrupted by wind turbines; Van Dyck’s ‘Man in Armour’, which sees the picture’s subject wearing a virtual reality headset; and finally Bougereau’s ‘Souvenir’, where the girl wears a fitness tracker watch.The campaign is the first to launch based on Invesco’s new proposition, ‘Greater Possibilities Together’ – the way in which it seeks to support its clients with inspiration and education, and to solve new challenges in new ways together.CreditsClient: InvescoMatthew Heath, Chief Marketing Officer, InvescoCarsten Majer, Head of EMEA Retail Marketing & Campaigns, InvescoViktoria Land, Head of EMEA Campaign Management, InvescoRuth Stockdale, Manager EMEA Campaigns, InvescoCreative agency: LIDABen Golik, Chief Creative Officer, LIDATom Kennedy, Senior Art Director, LIDAJohn Dutney, Senior Producer, LIDAJames Calvert, CSO, LIDAKatherine Ernst, Business Director, LIDAEmma Dorning, Account Director, LIDANeil Sharp, Designer/Artworker, LIDAStephen Timms, Copywriter, Freelance, LIDAMedia agency: PtarmiganStudio: OLIVER