Blue Cross Pets Mean More Summer|短视频|广告营销案例【ADGuider广告指南】

蓝十字宠物意味着更多的夏天

案例简介：丽达将增强生命的人类宠物关系置于新蓝十字广告活动的核心宠物在我们生活中发挥的增强生命的作用是利达于 6月28日发起的动物护理慈善蓝十字运动的中心。它照亮了宠物帮助人类的无数方式 -- 从逗我们笑到保持我们健康 -- 以及蓝色十字架作为回报帮助宠物的方式。该活动还引入了一个新的标准: 宠物改变我们改变他们的生活。目的是激励人们通过支持蓝十字所做的重要工作来回馈有需要的宠物。这一综合运动贯穿整个 7月的视频点播、国家和地区广播和数字显示横幅。蓝十字筹款、营销和传播总监朱莉 · 麦凯奇尼-伯克说: “这项新的营销活动庆祝了宠物帮助人们的许多方式中的一些，并将宠物改变我们生活的许多积极方式带到了最前面，这就是蓝色十字架存在的原因。回到有需要的宠物身边。 “我们提供兽医护理、专业行为培训，并为有需要的宠物找到可爱的幸福家园, 为当前和未来的主人提供教育，并为那些努力应对失去备受喜爱的宠物的人提供宠物丧亲支持。” LIDA 的客户服务总监卡米拉 · 帕特尔说: “我们为我们与蓝十字的持续合作感到非常自豪。这项新的活动强调了宠物作为一个社会和个人给我们带来的巨大好处，以及为什么慈善机构致力于帮助有需要的宠物。有了更多的财政支持，蓝十字可以帮助更多的宠物发挥他们真正的潜力。"

蓝十字宠物意味着更多的夏天

案例简介：LIDA puts life-enhancing human-pet relationships at the heart of new Blue Cross ad campaign The life-enhancing role pets play in our lives is at the centre of a new campaign for animal care charity Blue Cross, created by LIDA and breaking on June 28. It shines a light on the myriad ways pets help humans – from making us laugh to keeping us healthy – and what Blue Cross does to help pets in return. The campaign also introduces a new strapline: Pets change lives We change theirs. The aim is to inspire people to give back to pets in need by supporting the vital work done by Blue Cross. The integrated campaign runs across video-on-demand, national and regional radio and digital display banners through the whole of July. Julie McKechnie-Burke, Director of Fundraising, Marketing and Communications at Blue Cross, said: “This new marketing campaign celebrates some of the many ways that pets help people and brings to the forefront the many positive ways that pets change our lives and that is the reason that Blue Cross exists to give back to pets in need. “We provide veterinary care, specialist behaviour training and find loving happy homes for pets in need, education for current and future owners as well as pet bereavement support for those struggling to cope with the loss of a much loved pet.” Camilla Patel, Client Services Director at LIDA, said: “We are immensely proud of our on-going work with Blue Cross. This new campaign highlights the vast benefits pets bring to us as a society and as individuals, and why the charity is dedicated to helping pets in need. With more financial support, Blue Cross can help even more pets fulfil their true potential.”