Ending the harm|短视频,图文|广告营销案例【ADGuider广告指南】

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结束伤害

案例简介：非法放贷是北爱尔兰各地社区的困境。准军事组织是从北爱尔兰冲突遗留下来的犯罪团伙，在人们最脆弱的时候以他们为目标。该运动是由Ardmore为北爱尔兰执行官开发的，旨在提高人们对这种隐藏的犯罪对受害者造成的破坏性影响的认识，并确保受影响的人和家庭知道在哪里可以找到适当的帮助和支持。联合王国阿德莫尔为北爱尔兰司法部创建的综合广告，类别为: 公共利益，非政府组织。

结束伤害

案例简介：Illegal money lending is a plight in communities across Northern Ireland. Paramilitary organisations, criminal gangs that have emerged from the legacy of the Northern Ireland conflict, target people when they are at their most vulnerable. The campaign was developed for the Northern Ireland Executive by Ardmore, and seeks to raise awareness of the devastating impact this hidden crime has on victims and to make sure people and families who are affected know where they can find appropriate help and support. Integrated advertisement created by Ardmore, United Kingdom for Department of Justice Northern Ireland, within the category: Public Interest, NGO.