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改变历史的进程
案例简介:问题: 历史充满了可怕的事件; 人们认为今天的事情并不那么糟糕。而在现实中,难民危机是有史以来最大的危机。这种误解使人们不愿采取行动,让历史继续其灾难性的进程。想法: “改变历史进程”,这是一种在线体验,秘密重写了人们的浏览器历史,以激励他们采取行动,改变历史进程。我们制作了一部电影,展示了一系列悲惨的历史事件。随着每一个新的事件,我们秘密刷新人们的浏览器窗口,并给每个页面一个独特的标题。当我们促使观众打开他们的浏览器历史时,他们面临着一个强大的信息,这个信息为他们提供了一个行动的机会,并改变了历史的进程。结果: 没有任何付费媒体,活动获得了超过 12m 的印象,导致流量增加了 35%。使其成为迄今为止最成功的世界难民日运动。
改变历史的进程
案例简介:Problem:History is so riddled with horrifying events; people assume things today are not so bad. While in reality the refugee-crisis is the largest it’s ever been. This misconception makes people reluctant to act, allowing history continue its disastrous course.Idea:‘Change the Course Of History’, an online experience that secretly rewrote people’s browser history to inspire them to act and change the course history is on.We created a film showing a string of tragic historical events. With each new event we secretly refreshed people’s browser window and gave each page a unique title. When we prompted viewers to open their browser history, they were confronted with a powerful message that offered them a chance to act, and change the course of history.Results:Without any paid media the campaign received over 12M impressions contributing to a 35% traffic increase. Making it the most successful World-Refugee-Day campaign to date.
Change the Course of History
案例简介:问题: 历史充满了可怕的事件; 人们认为今天的事情并不那么糟糕。而在现实中,难民危机是有史以来最大的危机。这种误解使人们不愿采取行动,让历史继续其灾难性的进程。想法: “改变历史进程”,这是一种在线体验,秘密重写了人们的浏览器历史,以激励他们采取行动,改变历史进程。我们制作了一部电影,展示了一系列悲惨的历史事件。随着每一个新的事件,我们秘密刷新人们的浏览器窗口,并给每个页面一个独特的标题。当我们促使观众打开他们的浏览器历史时,他们面临着一个强大的信息,这个信息为他们提供了一个行动的机会,并改变了历史的进程。结果: 没有任何付费媒体,活动获得了超过 12m 的印象,导致流量增加了 35%。使其成为迄今为止最成功的世界难民日运动。
Change the Course of History
案例简介:Problem:History is so riddled with horrifying events; people assume things today are not so bad. While in reality the refugee-crisis is the largest it’s ever been. This misconception makes people reluctant to act, allowing history continue its disastrous course.Idea:‘Change the Course Of History’, an online experience that secretly rewrote people’s browser history to inspire them to act and change the course history is on.We created a film showing a string of tragic historical events. With each new event we secretly refreshed people’s browser window and gave each page a unique title. When we prompted viewers to open their browser history, they were confronted with a powerful message that offered them a chance to act, and change the course of history.Results:Without any paid media the campaign received over 12M impressions contributing to a 35% traffic increase. Making it the most successful World-Refugee-Day campaign to date.
改变历史的进程
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Change the Course of History
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基本信息
- 广告战役: #Change the Course of History#
- 广告品牌: 华盖创意
- 发布日期: 2019-02-01
- 行业领域: 认证机构 , 商务服务 , 其他
- 媒体类别: 短视频 , 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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