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沙发电子邮件
案例简介：当学生开始继续教育时，他们觉得需要一个好的银行来提供一个特殊的学生账户，ABN Ambro 认为学生是潜在的未来高收入者。在荷兰，“银行” 一词的意思是金融机构和沙发，所以促销是两个意思的联姻，以使双方受益。 上下文 结果非常出色。对于新账户，与 109 的目标指数相比，指标率升至 100，从另一家银行转账的学生指标率为 134，而目标为 100。据学生说，ABN Ambro 成为提供真正解决方案和良好客户服务的第一大银行。沙发被证明是一个很好的赠品，多媒体活动的创造性策略和执行以完美的方式吸引了所有学生。
沙发电子邮件
案例简介：When students begin their further education they feel the need for a good Bank that offers a special student account, and ABN Ambro perceives students as potential future high earners. In Dutch the word Bank means both financial institution and couch, so the promotion was a marriage of the 2 meanings to benefit both parties. Context The results were outstanding. For new accounts the index rate rose to 109, as compared to the target index of 100, and the index rate for students that transferred from another bank was 134 against the target of 100. According to students ABN Ambro became the No. 1 Bank that offered real solutions and provided good customer service. The couch proved a great give-away and the creative strategy and execution of the multi-media campaign appealed to all students in a perfect manner.
Couch Email
案例简介：当学生开始继续教育时，他们觉得需要一个好的银行来提供一个特殊的学生账户，ABN Ambro 认为学生是潜在的未来高收入者。在荷兰，“银行” 一词的意思是金融机构和沙发，所以促销是两个意思的联姻，以使双方受益。 上下文 结果非常出色。对于新账户，与 109 的目标指数相比，指标率升至 100，从另一家银行转账的学生指标率为 134，而目标为 100。据学生说，ABN Ambro 成为提供真正解决方案和良好客户服务的第一大银行。沙发被证明是一个很好的赠品，多媒体活动的创造性策略和执行以完美的方式吸引了所有学生。
Couch Email
案例简介：When students begin their further education they feel the need for a good Bank that offers a special student account, and ABN Ambro perceives students as potential future high earners. In Dutch the word Bank means both financial institution and couch, so the promotion was a marriage of the 2 meanings to benefit both parties. Context The results were outstanding. For new accounts the index rate rose to 109, as compared to the target index of 100, and the index rate for students that transferred from another bank was 134 against the target of 100. According to students ABN Ambro became the No. 1 Bank that offered real solutions and provided good customer service. The couch proved a great give-away and the creative strategy and execution of the multi-media campaign appealed to all students in a perfect manner.
沙发电子邮件
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Couch Email
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基本信息
- 广告战役： #ABN Amro-网络-d3c4#
- 广告品牌： ABN Amro
- 发布日期： 2000
- 行业领域： 律师事务所 , 商务服务 , 金融/证券
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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