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亨氏瓶颈
案例简介：亨氏番茄酱以其缓慢的番茄酱而闻名。你知道还有什么慢吗？夏季交通因此，亨氏正在为此做些事情。通过与Waze和汉堡王的合作®,亨氏将奖励那些以与番茄酱相同的速度行驶的人-(0.045千米/h) -用亨氏番茄酱和汉堡王的不可能的Whopper满足他们的味蕾。从6月3日到7月4日，当加拿大人使用Waze应用程序并发现自己陷入缓慢的交通中时，他们将通过该应用程序获得交通激活的奖励。他们怎么知道他们什么时候激活了奖励？你的汽车上的应用程序将变成一瓶番茄酱。奖励会自动进入Waze中的用户收件箱，以便在不开车时访问。由加拿大Rethink为亨氏创建的综合广告，类别: 食品。
亨氏瓶颈
案例简介：Heinz Ketchup is famous for its slow pouring ketchup. You know what else goes slow? Summer Traffic. So, Heinz is doing something about that. Through a partnership with Waze and Burger King®, Heinz will be rewarding people who get stuck driving the same speed as their ketchup - (0.045km/h) - satisfying their taste buds with Heinz Ketchup and an Impossible Whopper from Burger King. From June 3 - July 4, when Canadians use the Waze App and find themselves stuck in slow traffic, they'll be served up traffic-activated rewards via the app. How do they know when they've activated the reward? Your car on the App will turn into a bottle of ketchup. The rewards automatically go into a user's inbox in Waze to be accessed when not driving. Integrated advertisement created by Rethink, Canada for Heinz, within the category: Food.
Heinz Bottleneck
案例简介：亨氏番茄酱以其缓慢的番茄酱而闻名。你知道还有什么慢吗？夏季交通因此，亨氏正在为此做些事情。通过与Waze和汉堡王的合作®,亨氏将奖励那些以与番茄酱相同的速度行驶的人-(0.045千米/h) -用亨氏番茄酱和汉堡王的不可能的Whopper满足他们的味蕾。从6月3日到7月4日，当加拿大人使用Waze应用程序并发现自己陷入缓慢的交通中时，他们将通过该应用程序获得交通激活的奖励。他们怎么知道他们什么时候激活了奖励？你的汽车上的应用程序将变成一瓶番茄酱。奖励会自动进入Waze中的用户收件箱，以便在不开车时访问。由加拿大Rethink为亨氏创建的综合广告，类别: 食品。
Heinz Bottleneck
案例简介：Heinz Ketchup is famous for its slow pouring ketchup. You know what else goes slow? Summer Traffic. So, Heinz is doing something about that. Through a partnership with Waze and Burger King®, Heinz will be rewarding people who get stuck driving the same speed as their ketchup - (0.045km/h) - satisfying their taste buds with Heinz Ketchup and an Impossible Whopper from Burger King. From June 3 - July 4, when Canadians use the Waze App and find themselves stuck in slow traffic, they'll be served up traffic-activated rewards via the app. How do they know when they've activated the reward? Your car on the App will turn into a bottle of ketchup. The rewards automatically go into a user's inbox in Waze to be accessed when not driving. Integrated advertisement created by Rethink, Canada for Heinz, within the category: Food.
亨氏瓶颈
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Heinz Bottleneck
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