CS Hammam-Lif: Mobilizing The 12th Man|短视频|广告营销案例【ADGuider广告指南】

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CS Hammam-Lif: 动员第12个人

案例简介：

CS Hammam-Lif: 动员第12个人

案例简介：

CS Hammam-Lif: Mobilizing The 12th Man

案例简介：

CS Hammam-Lif: Mobilizing The 12th Man

案例简介：

CS Hammam-Lif: 动员第12个人

暂无简介

CS Hammam-Lif: Mobilizing The 12th Man

暂无简介

基本信息

广告品牌： CS Hammam-Lif
发布日期： 2013-06
行业领域：商务服务 , 体育产业
媒体类别： 短视频
广告语言： 阿拉伯语
媒介平台：网络

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创意

文案

视觉

创作者

广告公司： Memac Ogilvy Label , Tunis , Tunisia

案例详情

For security reasons, the Tunisian Government decided that all Professional Football League games would be played without any audience in the stadiums. After average results throughout the season and with the year's most important game approaching, historical Tunisian team, C.S Hammam-Lif needed the support of their fans. To reconnect the fans with the Club, we allowed supporters to cheer for their team without being in the stadium. With a downloadable mobile application that connects every fan to 40 giant speakers placed inside the stadium during the game: The 12th Man app.The app enables fans to support their team inside the stadium while watching the game live on TV. A simple tap on sound icons is instantly turned into powerful support: cheering, clapping, drumming, singing... The more fans press on the icons, the louder the sound in the stadium.

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