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Www.standupandgo.sk
案例简介：让尽可能多的人访问网上书店 Dunaj 的网页。 sk 作为创新和轻松的我们建立了一些支线网站，每个都以他们目录中的书籍命名。因此，真实书籍的真实标题被变成了 www 地址，并被放在选定的地方，根据它们的含义，这些地址与 www 地址相连。整个城市几乎到处都是网址。这看起来像是一个恶作剧，因为书籍/www 地址/与特定地点相关的标题是一个诙谐的妙语。 哲学/解决方案 所有的 www 地址都引导你进入了网上书店 Dunaj.sk，在那里你意识到它们是 Dunaj.sk 提供的实际书籍的标题。由于没有品牌，这场运动再现了一个发生的事情或一个符合公众兴趣的笑话。因此，该运动将杜纳杰 · 斯克页面上的观众增加了一倍多，并将杜纳杰 · 斯克确立为斯洛伐克主要的在线购物门户。
Www.standupandgo.sk
案例简介：To get as many people as possible to visit the web page of the online bookstore Dunaj.sk as innovative and light-hearted we established a number of feeder sites, each named after books in their catalogue. So real titles of real books were turn into www adresses and put on chosen places, that were by their meaning connected to the www address. The whole city was flooded with web adresses placed practically everywhere. It looked like some practical joke, because the titles of books /www addresses/ in connection with the particular place worked as a witty punch line. Philosophy/Solution All the www addresses led you into the online bookstore Dunaj.sk where you realized that they are titles of actual books offered by Dunaj.sk. Since there was no branding, the campaign recombled a happening or a joke that played with the public's interest. As a result, the campaign more than doubled the audience on the pages of Dunaj.sk and established Dunaj.sk as the primary online shopping portal in Slovakia
www.standupandgo.sk
案例简介：让尽可能多的人访问网上书店 Dunaj 的网页。 sk 作为创新和轻松的我们建立了一些支线网站，每个都以他们目录中的书籍命名。因此，真实书籍的真实标题被变成了 www 地址，并被放在选定的地方，根据它们的含义，这些地址与 www 地址相连。整个城市几乎到处都是网址。这看起来像是一个恶作剧，因为书籍/www 地址/与特定地点相关的标题是一个诙谐的妙语。 哲学/解决方案 所有的 www 地址都引导你进入了网上书店 Dunaj.sk，在那里你意识到它们是 Dunaj.sk 提供的实际书籍的标题。由于没有品牌，这场运动再现了一个发生的事情或一个符合公众兴趣的笑话。因此，该运动将杜纳杰 · 斯克页面上的观众增加了一倍多，并将杜纳杰 · 斯克确立为斯洛伐克主要的在线购物门户。
www.standupandgo.sk
案例简介：To get as many people as possible to visit the web page of the online bookstore Dunaj.sk as innovative and light-hearted we established a number of feeder sites, each named after books in their catalogue. So real titles of real books were turn into www adresses and put on chosen places, that were by their meaning connected to the www address. The whole city was flooded with web adresses placed practically everywhere. It looked like some practical joke, because the titles of books /www addresses/ in connection with the particular place worked as a witty punch line. Philosophy/Solution All the www addresses led you into the online bookstore Dunaj.sk where you realized that they are titles of actual books offered by Dunaj.sk. Since there was no branding, the campaign recombled a happening or a joke that played with the public's interest. As a result, the campaign more than doubled the audience on the pages of Dunaj.sk and established Dunaj.sk as the primary online shopping portal in Slovakia
Www.standupandgo.sk
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www.standupandgo.sk
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基本信息
- 广告战役： #dunaj.sk-户外-59217#
- 广告品牌： Dunaj.sk
- 发布日期： 2000
- 行业领域： 互联网服务 , 网站
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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