The Bulletproof Flag|海报/平面|广告营销案例【ADGuider广告指南】

防弹旗帜

案例简介：概要黑人生活问题是一个激进组织，反对针对黑人的系统性种族主义和暴力。自 2013 以来，它已经从一个标签发展成为一个世界性的运动。2017 年，20 个独立的黑人生命物质分会联合起来，组成了加拿大黑人生命物质组织，该组织的使命是捍卫黑人生命的有效性，并积极支持黑人社区的事业。我们想创造一个符号，以一种大胆的方式代表这个新成立的团体。BLM 作为一个非营利组织，不得不在低预算的情况下创造一些影响。结果在 2018年秋季，这些旗帜将作为十城市越野之旅的一部分展出。凯夫拉尔旗帜将作为连接线，将艺术家和活动家围绕他们社区的问题联系起来。国旗将是展示当地黑人艺术家新作品的画廊活动的中心元素，并将提供一个关于艺术和活动在运动中的力量的独特对话起点。执行设计很简单: 一面手绘白色的黑色旗帜，模仿手工制作的抗议标志。国旗完全由凯夫拉尔制成，设计和建造时间不到 3 周。按照传统的旗帜尺寸建造，并以传统的黑色帆布边缘完成。凯夫拉尔的力量来自它的内部结构和紧密编织在一起的纤维。使用这种材料来制造国旗代表着团结的坚不可摧。它不仅表明反对不必要的枪支暴力，还表明当人们团结在一起时，他们会成为一种更强大、不可阻挡和更团结的力量。防弹旗帜象征着加拿大的黑人生活 -- 展示团结、信心和勇气。活动描述 BLM 最明显的行动是在抗议中: 许多人举行横幅、标志、旗帜的集会。抗议是一种大规模影响变革的工具。为了象征一个国家 BLM 团体的统一，我们制作了一面完全由凯夫拉尔制成的旗帜，这是执法人员穿的防弹背心中使用的相同材料。国旗从 BLM 的 “防弹” 标语中获得灵感，纪念受到不必要的警察枪支暴力影响的黑人男女的生活，并在我国面临系统性种族主义的情况下飞翔。创建一面旗帜 -- 一个事业的象征和代表 -- 的想法旨在引发对话，赋予社区权力，并在全国的游行和示威中做出强有力的象征性声明。

防弹旗帜

案例简介：Synopsis Black Lives Matter is an activist group that campaigns against systemic racism and violence against black people. Since 2013, it has grown from a hashtag to a worldwide movement. In 2017, twenty separate Black Lives Matter chapters united to form Black Lives Matter Canada, an organization whose mission is to champion the validity of black life and actively support the causes of black communities. We wanted to create a symbol that would represent this newly-formed group in a big, bold way. BLM, being a not-for-profit organization, had to create something that had impact with a low budget. Outcome In the fall of 2018, the flags will be exhibited as part of a ten city, cross-country tour. The Kevlar flags will act as the connecting thread to connect artists and activists around the issues in their communities. The flag will be the central element to gallery events showcasing new works by local black artists and will provide a unique conversation starter about the power of art and activism in the movement. Execution The design is simple: a black flag with hand-painted white type, mimicking handmade protest signs. Made completely out of Kevlar, the flag was designed and constructed in under 3 weeks. Built to traditional flag dimensions, and finished with a traditional black canvas edge. Kevlar's strength comes from its internal structure and its fibers that are knitted tightly together. Using this material to create the flag represents indestructibility through solidarity. It not only speaks out against the unnecessary gun violence, but also, how when people band together, a stronger, unstoppable, and more united force they become. The bulletproof flag stands as a symbol for Black Lives Matter Canada - a show of solidarity, confidence, and courage. CampaignDescription The most visible action of BLM is in protests: gatherings of many holding banners, signs, flags. Protest is a tool to effect change at a grand scale. To symbolize the unification of BLM groups across a nation, we created a flag made entirely of Kevlar, the same material used in bulletproof vests worn by law enforcement. The flag pulls inspiration from BLM's 'Bulletproof' tagline and honours the lives of black men and women affected by unnecessary police gun violence, and flies in the face of systemic racism in our country. The idea to create a flag - a symbol and representation of a cause - was meant to spark conversation, empower the community and make a strong, symbolic statement in marches and demonstrations across the country.